Phone Calls: 1,271 this period (168% increase from 474 last period).
Website Clicks: 4,726 this period (72% increase from 2,745).
Direction Requests: 1,649 this period (139% increase from 689).
Search Views: 91% increase
Maps Views: 62,809 total (184% increase)
“Fade Haircut” – 159.28% improvement, now averaging 19.51, with top 3 placements at 0.59%.
“Haircut for Boys” – 11.13% improvement, averaging 9.69, with top 3 placements at 49.7%.
“Men’s Haircut” – 1.48% improvement, averaging 16.97, with top 3 placements at 2.37%.
“Best Barbers Near Me” – Slight 1.78% improvement, ranking 19.98, with no top 3 placements yet.
Impact on Business Growth
More Appointment Calls – The dramatic rise in phone calls translated to more customer bookings.
Increased Visibility – Strong growth in search and map views put the brand in front of more local clients.
Higher Walk-In Traffic – The rise in direction requests showed clear growth in customer visits.
Background:
Sport Clips Major MacKenzie, a popular location offering men’s and boys’ haircuts, wanted to boost its online presence, drive more appointment bookings, and increase visibility in local searches. In a busy suburban area with high competition from local barbershops and salons, the business needed a stronger Google Business Profile and local SEO strategy to attract more customers.
With Web Rank Digital’s Local SEO Program, the store saw impressive increases in customer engagement, phone calls, website visits, and Google visibility within just one month.
Low visibility in local search and map listings.
Underperforming keyword rankings for haircut-related terms.
Lack of engagement through Google Posts and customer reviews.
✅ Google Business Profile Optimization
Enhanced Sport Clips’ profile with optimized descriptions, quality images, and updated business details.
Added relevant categories and services to improve local relevance.
✅ Content & Posting Strategy
Published frequent Google Posts with promos, haircut tips, and seasonal updates.
Maintained active Q&A and image uploads to improve customer interaction.
✅ Review Engagement
Drafted and posted timely review replies, boosting customer satisfaction and trust.
Encouraged customers to leave reviews with keywords to support SEO visibility.
✅ Local Keyword Targeting
Optimized content for specific search terms like “fade haircut,” “men’s haircut,” and “haircut for boys.”
✅ Performance Monitoring & SEO Adjustments
Continuously refined strategy using analytics from search metrics and rankings.
Sport Clips Major MacKenzie experienced remarkable digital growth with Web Rank Digital’s Local SEO services. From increased calls and clicks to stronger keyword rankings, the business is now better positioned to compete locally, convert interest into appointments, and expand its loyal customer base.
At Web Rank Digital, we help barbershops, salons, and service-based businesses attract more local clients through strategic Local SEO solutions. If you’re looking to rank higher, get more bookings, and grow your brand, our tailored programs are built to deliver results.
📊 Ready to grow like Sport Clips?
📞 Visit webrankdigital.com to start your Local SEO success story.
Check out Sport Clips Major MacKenzie’s Google Business Profile to see their enhanced local presence in action.
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