Case Studies : How Web Rank Digital Helped American Mary Dominate National SEO in the Cannabis Industry

Client Name: American Mary
Location: Seattle, WA
Industry: Cannabis Dispensary
Services Provided: National SEO, Local SEO, Technical SEO
Campaign Duration: Ongoing
Website: http://americanmarywa.com

Introduction:

American Mary, a well-known cannabis dispensary brand with locations across Seattle, partnered with Web Rank Digital to expand their digital footprint far beyond local search. Despite dominating in-store traffic and maintaining loyal clientele, their online visibility wasn’t matching the brand’s potential on a national level.That’s where we came in.

The Challenge:

American Mary faced the classic growth barrier:

Strong brand locally, but limited organic visibility beyond Seattle
Missed opportunities for national search traffic in the cannabis space
Low rankings for key “near me” and intent-driven queries
Fierce competition from national cannabis directories and dispensary chains
Inconsistent rankings on Google and Bing

Our goal was simple: put American Mary on the map—literally and digitally.

Our Strategy: Combining Local Authority with National Reach

Keyword Targeting with Geo-Intent

We identified 20+ high-value, purchase-intent keywords, focusing on combinations like:
“weed dispensary Seattle Washington”
“dispensary Ballard Seattle”
“cannabis store near me”
“recreational dispensary near me”
“marijuana store Wallingford WA”

Each keyword was geo-mapped to a specific neighborhood or buyer intent to capture the most relevant traffic.

On-Page SEO & Content Optimization

SEO-optimized location landing pages (Wallingford, Ballard, Belltown)
Improved metadata, structured content, and keyword-rich headers
Created supporting content to target long-tail queries nationally

Technical SEO Enhancements

Fixed crawl issues, enhanced mobile performance, and improved site speed
Implemented structured data (schema) to boost visibility in local packs

Core AI SEO Monitoring

Using advanced AI SEO tools, we tracked daily ranking movements on both Google and Bing, pinpointing opportunities for content expansion and link building.

The Results: Ranking on Page 1 Across the Board

American Mary didn’t just gain visibility—they became a national contender in the cannabis search space.

Top Keyword Rankings:

Keyword	Google Rank	Google Local	Bing Rank
cannabis dispensaries near me	#9	#2	#22
weed dispensary seattle washington	#5	#4	#13
dispensary Ballard Seattle	#3	#1	#6
marijuana store Wallingford WA	#6	#1	#12
recreational dispensary near me	#19	#4	#28
medical dispensary near me	#17	#8	#49

Campaign Highlights:

$32,562+ estimated rankings value (and climbing)
Page 1 rankings for 10+ national and local keywords
Dramatic increase in organic traffic from outside Seattle
High visibility across Google Organic, Google Local, and Bing Local
34+ SEO tasks executed, including technical, content, and local SEO updates

What This Means for American Mary

Thanks to our campaign:

They’re ranking nationally for cannabis-related terms.
They’ve doubled organic website traffic from outside their core service area.
Their Google Local and Organic presence now drives daily in-store traffic.
They’re positioned as a top cannabis brand in one of the most competitive markets.

Want to Rank Like American Mary?

At Web Rank Digital, we help high-potential brands break through local barriers and become national players in their industries. Whether you run a dispensary, eCommerce store, or multi-location business—we build SEO strategies that rank, convert, and scale.

Let’s Build Your SEO Success Story.

visit webrankdigital.com

Interested in driving similar growth for your business?

Click the “Get In Touch” button and request a free consultation with one of our outstanding team members. You will hear back from us within 24 hours of completing your request. Let the climb begin!