Case Studies : American Mary’s National Campaign Growth with Web Rank Digital

Results (6 Months)

✅ Primary Rankings Value: $15,375
✅ Potential Rankings Value: $26,000
✅ Task Completion Rate: 82%
✅ Completed Campaign Tasks: 101
✅ Targeted Keywords Ranked: 20+
✅ Top Keywords Ranking in Top 3:

American Mary Ballard – #1
American Mary Seattle – #2
American Mary Wallingford – #1
American Mary Dispensary – #2

✅ Top Pages by Traffic:

Homepage (617 visits)
Ballard Location Page (224 visits)
Ballard Menu Page (75 visits)

✅ Organic Traffic Snapshot:

April Peak Visits: 1,500
June Traffic: 761
99% of Visitors from the U.S.

Background:

American Mary is a well-established cannabis dispensary operating in Washington state with multiple locations, including Ballard, Wallingford, and Seattle proper. While their local footprint was strong, the brand aimed to increase its national search presence, drive qualified traffic to their site, and dominate branded and non-branded cannabis-related searches.

To achieve this, American Mary partnered with Web Rank Digital to execute a targeted National Campaign focused on increasing keyword rankings, organic visibility, and site-wide authority.

Challenges

High competition for local and branded cannabis keywords.
Low organic traffic value relative to ranking potential.
Needed to expand beyond Google Maps into national search visibility.
Fluctuating traffic trends with low consistency in rankings across sublocations.

Solutions Implemented

Keyword Targeting by Intent & Geo:
Researched and targeted high-intent keywords across local and national queries like “American Mary Ballard”, “Seattle dispensary”, “cannabis dispensary near me”, and “pot shops in Seattle”.
On-Page SEO Enhancements:
Optimized location pages, menu links, and internal linking structure to align with national Campaign signals and crawlability improvements.
Technical SEO Audits:
Addressed performance issues, fixed metadata inconsistencies, and improved site speed and mobile responsiveness.
Content Strategy:
Created localized content with strong internal links and CTAs while ensuring cannabis-compliance with Google’s algorithmic guidelines.
Google/Bing Search Optimization:
Focused efforts to maintain and grow visibility in both Google and Bing, supporting broader digital footprint.

Conclusion

The collaboration between American Mary and Web Rank Digital demonstrates the power of a strategic and data-driven National Campaign in a competitive space like cannabis. With more than 20 high-ranking keywords, valuable traffic, and increasing authority across search engines, American Mary is positioned as a top-tier dispensary brand in the Pacific Northwest and beyond.

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Client Testimonial

"Partnering with Web Rank Digital has been a game-changer for our online presence. Within months, we started ranking #1 for some of our most competitive keywords and saw a major spike in traffic to our location pages. Their team understands the cannabis space and built a strategy tailored to our brand and market. The results speak for themselves—we're now dominating search in Ballard, Wallingford, and beyond.

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