Direction Requests

100 %

Phone Calls

20 %

Website Clicks

50 %

Case Studies : Flooring Friend & Remodeling’s Local SEO Success with Web Rank Digital

Results After 3 Months

Engagement Metrics

Phone Calls: 69 this period (30% increase from 53)
Website Clicks: 258 this period (163% increase from 98)
Direction Requests: 597 this period (115% increase from 278)
Search Views: 101% increase
Maps Views: 1,266 total (97% increase)

Keyword Ranking Improvements

“Carpet Installation” – 227.73% improvement | Ranking #4.57 | 43.2% Top 3 Placements
“Residential Flooring” – 181.1% improvement | Ranking #4.35 | 43.79% Top 3 Placements
“Tile Flooring” – 130.84% improvement | Ranking #17.62 | 1.18% Top 3 Placements
“Hardwood Flooring” – 106.44% improvement | Ranking #15.11 | 0% Top 3 Placements
“Flooring Installation” – 90.93% improvement | Ranking #3.51 | 56.21% Top 3 Placements
“Vinyl Flooring” – 84.65% improvement | Ranking #12.41 | 10.65% Top 3 Placements
“Laminate Flooring” – 82.01% improvement | Ranking #9.91 | 23.08% Top 3 Placements
“Commercial Flooring” – 7.03% improvement | Ranking #3.26 | 63.31% Top 3 Placements

Impact on Business Growth

Significant increase in local search visibility for flooring-specific services.
Boosted website traffic and customer engagement through Google.
More local customers requesting directions and visiting the store.

Background:

Flooring Friend & Remodeling, a local flooring and remodeling company, wanted to increase their online visibility, rank higher in Google search results, and drive more customer inquiries for flooring services like carpet installation, hardwood flooring, and tile flooring.

With the competitive nature of the flooring industry, Flooring Friend partnered with Web Rank Digital to implement a focused Local SEO strategy designed to boost their search visibility, generate leads, and drive more customers to their business.

Challenges

Low visibility for high-intent flooring keywords.
Limited website traffic and inbound calls.
Needed to rank for multiple service-based keywords in a competitive local market.

Solutions Implemented

✅ Google Business Profile Optimization

Fully optimized GBP with service-rich descriptions, categories, and service areas.
Added updated images and accurate business details.

✅ Content Strategy & Engagement

Posted weekly updates highlighting services, offers, and flooring project features.
Utilized Google Q&A and responded to all customer reviews to build trust.

✅ Keyword Targeting & SEO Optimization

Focused on high-demand local keywords like “carpet installation”, “residential flooring”, “tile flooring”, and “hardwood flooring”.
Regular performance monitoring with keyword rank tracking and heatmap audits.

Conclusion

Flooring Friend & Remodeling’s Local SEO success story demonstrates how a focused Local SEO strategy can transform a business’s online presence. In just 3 months, Flooring Friend moved from limited visibility to ranking in the top 3 for multiple high-value keywords, leading to more phone calls, website visits, and customer inquiries.

Why Choose Web Rank Digital?

We help flooring companies, remodeling businesses, and other service providers dominate local search and turn Google searches into real customers.

📊 Want results like Flooring Friend & Remodeling?
📞 Visit webrankdigital.com and let us help your business win locally.

Check out Flooring Friend & Remodeling’s Google Business Profile to see their enhanced local presence in action.

Client Testimonial

"Web Rank Digital has completely transformed our online visibility. We’re now showing up at the top for all our flooring services, and the increase in calls, website traffic, and customer inquiries has been amazing. Highly recommend them to any local business looking to grow online."

Interested in driving similar growth for your business?

Click the “Get In Touch” button and request a free consultation with one of our outstanding team members. You will hear back from us within 24 hours of completing your request. Let the climb begin!