Varinos Dental Associates’s Local SEO Success with WRD

increased calls

84%

Direction Requests

157%

Lead Value

$61,050

Background

Varinos Dental Associates partnered with Web Rank Digital to improve local visibility and drive high-value patient inquiries. Located in a competitive region with multiple top-reviewed dental offices, the goal was to increase direction requests, calls, and online engagement through strategic Local SEO.

Client Name

Varinos Dental Associates

Industry

Dental & Healthcare

Program

Local SEO by WRD

Challenges

Low search visibility despite strong local demand
Competitor dominance (Coastal Dental Arts) in local search results
Underutilized Google Business Profile lacking content and optimization

Solutions Implemented

Google Business Profile Optimization

  • Enhanced profile with detailed services, updated business info, and fresh visuals

  • Optimized categories and added keyword-rich business descriptions

Local Content Strategy & Engagement

  • Weekly Google posts featuring dental care tips and promotions

  • Direct engagement with reviews and Q&A to build trust and activity signals

Directory Listings & Authority Building

  • Updated over 45 online directories for accurate NAP consistency

  • Leveraged dental-specific listing platforms to boost local authority

Performance Tracking & Adjustments

  • Weekly monitoring of keyword rankings and user behavior

  • Strategic content updates and post frequency adjustments based on engagement

Results After 6 Months

Engagement Metrics

  • Phone Calls: 1,228 (84% increase from 669)

  • Website Clicks: 729 (68% increase from 435)

  • Direction Requests: 1,121 (157% increase from 437)

  • Maps Views: 2,318 (95% increase)

  • Search Views: Up 97%

  • Leads Generated: 407

  • Estimated Lead Value: $61,050

Keyword Ranking Improvements

  • Significant increases in local discovery searches

  • Drastic boost in maps-based visits and direction requests

  • Competitive improvement in visibility versus top local competitor

"Web Rank Digital helped us rise above the noise. We're getting more phone calls, more patients walking in, and our online presence has never looked better. I highly recommend their team if you're looking to grow your dental practice."

Varinos Dental Associates

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