The Pipefather Plumbing & Drain’s Local SEO Success Story with WRD

Direction Requests

69%

Phone Calls

46%

Website Click

45%

Background

The Pipefather Plumbing & Drain joined Web Rank Digital with a clear mission: increase calls, boost visibility, and capture local traffic from homeowners in need of plumbing services. As a small business in a crowded market, they needed to show up in the right searches—fast.

Client Name

The Pipefather Plumbing & Drain

Industry

Plumbing & Drain Services

Program

Local SEO by WRD

Challenges

Inconsistent keyword rankings for high-intent plumbing queries

Weak presence in Google Map Pack and Google Business Profile (GBP)

Lack of visibility in surrounding zip codes outside North Olmsted

Low traffic from AI-generated search summaries like ChatGPT and Google SGE

Solutions Implemented

Google Business Profile Optimization

Cleaned up categories, added geo-tagged photos, and updated services
Highlighted key offerings like drain cleaning, leak detection, and water heater repair
Expanded service coverage for nearby cities and suburbs

Consistent Weekly Engagement

Shared posts on plumbing tips, recent jobs, and maintenance offers
Replied to all reviews and added answers to GBP Q&A to help with common search phrases
Generated AI-friendly content to help trigger inclusion in AI Overviews

Keyword Strategy & Heatmap Tracking

Prioritized keywords like:
- “Emergency plumber North Olmsted”
- “Toilet repair near me”
- “Drain cleaning North Olmsted”
Monthly GeoGrid scans to visualize search radius progress

Results After 3 Month

Engagement Metrics

Phone Calls: 282 (↑ from 193 – +46%)
Direction Requests: 186 (↑ from 110 – +69%)
Website Clicks: 704 (↑ from 484 – +45%)
Maps Views: 3,361
Overall Search Visibility: +24%

Improved Keyword Rankings

Emergency Plumber North Olmsted – Top 3 (↑ +32.14%)
Drain Cleaning Near Me – Rank 11.2 → 6.5 (↑ +41.96%)
Toilet Repair Services – Top 3 secured (↑ +6.81%)
Water Heater Repair – Moved into Top 5 (↑ +21.35%)
Sewer Inspection North Olmsted – (↑ +37.15%)

“Before working with Web Rank Digital, we were buried under competitors on Google. Within just a few months, we started getting more calls, showing up for every major plumbing term, and getting more reviews. We’re now the go-to plumber in our area—thank you, WRD team!”

— Owner, The Pipefather Plumbing & Drain

Ready to Grow Your Traffic?

Don’t wait until your competitors pull further ahead. Get your Free Audit today and see exactly how to win more rankings, traffic, and leads.