The Feel Good Store’s Local SEO Success Story with WRD

Direction Requests

37%

Phone Calls

61%

Website Click

29%

Background

The Feel Good Store partnered with Web rank digital to enhance its online presence and boost local foot traffic in a competitive cannabis market. Facing challenges in search visibility and GBP engagement, the business needed a tailored local SEO strategy to dominate local search terms like “cannabis near me” and “THCA dispensary”.

Client Name

The Feel Good Store

Industry

Cannabis Dispensary & Smoke Shop

Program

Local SEO by WRD

Challenges

Limited visibility for product-specific local searches like “THCA near me”

Underperforming Google Business Profile with minimal engagement

Low keyword coverage for relevant high-intent searches

Needed to improve map-pack rankings and generate more calls

Solutions Implemented

Google Business Profile Optimization

Updated business categories, descriptions, and service areas
Uploaded product-focused images to appeal to local searchers
Added store interior & exterior photos to increase conversion

Content & Posting Strategy

Weekly GBP posts focused on trending products, deals, and events
Responded to all customer reviews for trust and algorithm signals
Added Q&A targeting customer queries like legality, hours, etc.

Keyword Strategy & Monitoring

Targeted hyper-local keywords such as “420 store near me”, “weed W Main St”, “cannabis dispensary suite A”
Monitored rankings through heatmaps to analyze competition
Ongoing keyword expansion and rank tracking

Results After 6 Month

Engagement Metrics

Phone Calls: 195 (Up 61%)
Website Clicks: 472 (Up 29%)
Direction Requests: 381 (Up 37%)
Maps Views: 2,168 total (Up 18%)
Search Visibility: +24% increase

Improved Keyword Rankings

THCA Dispensary Near Me – Top 3 Rankings (92% coverage)
Cannabis Shop Near Me – Top 3 Rankings (100% coverage)
CBD Store Main St – #1 spot consistently
420 Friendly Smoke Shop – Top 5 across multiple zip codes
Delta 8 Store – +34% improvement in search results
Pre-Rolls Near Me – Entered Top 10 rankings

“Our store is now showing up for every keyword we care about—from THCA to pre-rolls. We’ve seen a huge uptick in foot traffic and calls. Web Rank Digital delivered exactly what they promised.”

— Owner, The Feel Good Store

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