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STIIIZY’s National Customer Accelerator Success Story with Rankly

Direction Requests

46.4%

Phone Calls

8.3%

Website Clicks

45.3%

Background

STIIIZY needed more than a collection of disconnected location campaigns. With 22 California storefronts operating in markets ranging from Downtown Los Angeles and San Francisco to Fresno, Sacramento, Ventura and Vista, the brand needed a repeatable system for attracting customers nationally while responding to the conditions surrounding each store.
Web Rank Digital deployed the National Customer Accelerator “Rankly” alongside its Done For You program. Rankly provided the scalable campaign framework, while the Web Rank Digital team handled location-level execution, profile activity, content, reputation support, directory consistency and performance tracking. The result was one coordinated customer-acquisition program with measurable visibility and engagement data for every participating market.

Client Name

STIIIZY

Industry

Multi-location cannabis retail

Program

National Customer Accelerator

Challenges

Keep 22 location profiles accurate, active and locally relevant simultaneously.

Compete against established dispensaries with strong review counts and entrenched Maps visibility.
Improve discovery across high-intent terms such as “cannabis dispensary,” “cannabis shop,” “cannabis delivery,” “recreational dispensary,” “licensed cannabis dispensary,” “edibles” and “infused pre rolls.”
Track ranking movement honestly across markets with very different starting positions.

Solutions Implemented

National Customer Accelerator Framework

  • Organized all 22 locations under one coordinated customer-acquisition program.
  • Established consistent campaign activities and quality controls across the portfolio.
  • Maintained location-level measurement so each market could be evaluated independently.
  • Used shared reporting to reveal network-wide patterns and store-specific opportunities.

Local Content and Engagement Strategy

  • Published locally relevant Google Business Profile posts for each store.
  • Created FAQ content addressing common customer questions and supporting local search relevance.
  • Prepared review responses to encourage consistent reputation engagement across the location network

Location-Level Visibility Activation

  • Supported discovery for relevant high-intent searches surrounding each storefront.
  • Treated every store as a distinct local market rather than applying identical assumptions.
  • Connected customer-facing profile activity with the location pages customers could visit.
  • Used market-level results to guide the next phase of campaign execution.

Heatmap and Performance Intelligence

  • Monitored locations with before-and-after geo-grid heatmaps.
  • Measured neighborhood-level visibility rather than relying on one citywide ranking.
  • Tracked Search views, Maps views, website clicks, phone calls and direction requests.
  • Identified strong coverage areas, weak outer-grid zones and mixed performance honestly.

Results Across 22 Locations

Engagement Metrics

  • 134,849 website clicks

  • 137,965 direction requests

  • 24,668 phone calls

The 22 profiles also generated 307,713 Search views and 354,856 Maps views, producing 662,569 combined profile views.

Local Ranking and Location Highlights

Geo-grid tracking showed improved average rankings at 16 of 22 locations. The strongest overall heatmap improvements were:

  • Sacramento: 40.2% improvement in average geo-grid ranking, from 12.9 to 7.7
  • Ventura: 30.6% improvement, from 8.8 to 6.1
  • Oxnard: 27.7% improvement, from 11.8 to 8.5
  • Encinitas: 24.6% improvement, from 6.0 to 4.5
  • Torrance: 21.7% improvement, from 11.4 to 9.0

Location Performance Snapshots

Corona, CA

  • Lead actions since March 2, 2026: 12,995 valued at $844,675
  • Lead action breakdown: 1,168 calls, 6,535 direction requests and 5,292 website clicks
  • Local ranking: Average geo-grid rank improved 16.2%, from 7.9 to 6.6

Impact:
Corona expanded its Maps visibility and improved local ranking coverage while generating more than 12,900 tracked customer actions.

View Location Report

Costa Mesa, CA

  • Lead actions since March 3, 2026: 11,831 valued at $650,705
  • Lead action breakdown: 964 calls, 5,646 direction requests and 5,221 website clicks
  • Local ranking: Average geo-grid rank improved 18.8%, from 13.5 to 11.0

Impact:
Costa Mesa drove substantially more website traffic while improving its neighborhood-level rankings, with direction requests making up nearly half of all lead actions.

View Location Report

Davis, CA

  • Lead actions since March 3, 2026: 8,420 valued at $547,300
  • Lead action breakdown: 592 calls, 2,790 direction requests and 5,038 website clicks
  • Local ranking: Average geo-grid rank improved 12.5%, from 5.2 to 4.6

Impact:
Davis strengthened an already competitive geo-grid position, with website clicks accounting for nearly 60% of its lead actions.

View Location Report

Downtown Los Angeles, CA

  • Lead actions since March 3, 2026: 34,731 valued at $2,257,515
  • Lead action breakdown: 2,360 calls, 22,283 direction requests and 10,088 website clicks
  • Recent growth: Website clicks increased 11%, from 7,483 to 8,312, alongside 41,669 Maps views

Impact:
Downtown Los Angeles produced the portfolio’s second-highest action volume, including more direction requests than any other location, alongside growing website traffic.

View Location Report

Encinitas, CA

  • Lead actions since March 3, 2026: 5,454 valued at $354,510
  • Lead action breakdown: 476 calls, 3,079 direction requests and 1,899 website clicks
  • Local ranking: Average geo-grid rank improved 24.6%, from 6.0 to 4.5

Impact:
Encinitas achieved balanced growth across every tracked customer-action metric while moving closer to leading local positions.

View Location Report

Fresno, CA

  • Lead actions since March 3, 2026: 38,728 valued at $2,517,320
  • Lead action breakdown: 2,481 calls, 8,994 direction requests and 27,253 website clicks
  • Recent growth: Website clicks increased 41%, from 16,298 to 22,977, and Maps views increased 11%

Impact:
Fresno generated the portfolio’s highest action volume and estimated lead value, supported by substantially more website traffic.

View Location Report

Hawthorne, CA

  • Lead actions since March 3, 2026: 9,846 valued at $541,530
  • Lead action breakdown: 1,190 calls, 5,129 direction requests and 3,527 website clicks
  • Local ranking: Average geo-grid rank improved 16.0%, from 10.7 to 9.0

Impact:
Hawthorne combined wider local ranking coverage with a strong rise in visits to the location website.

View Location Report

Jurupa Valley, CA

  • Lead actions since March 3, 2026: 18,103 valued at $1,176,695
  • Lead action breakdown: 1,671 calls, 9,887 direction requests and 6,545 website clicks
  • Local ranking: Average geo-grid rank improved 4.8%, from 6.1 to 5.8

Impact:
Jurupa Valley delivered positive movement across every major customer action while strengthening its local ranking position.

View Location Report

Mission, San Francisco, CA

  • Lead actions since March 3, 2026: 5,853 valued at $380,445
  • Lead action breakdown: 486 calls, 3,169 direction requests and 2,198 website clicks
  • Recent growth: Website clicks increased 12%, from 1,609 to 1,805

Impact:
Mission generated more website visits, with navigation driving more than half of its lead actions.

View Location Report

Moreno Valley, CA

  • Lead actions since March 3, 2026: 11,390 valued at $740,350
  • Lead action breakdown: 1,239 calls, 4,734 direction requests and 5,417 website clicks
  • Local ranking: Average geo-grid rank improved 5.6%, from 6.0 to 5.7

Impact:
Moreno Valley turned ranking improvement into considerably more website traffic, which now accounts for nearly half of its lead actions.

View Location Report

North Hollywood, CA

  • Lead actions since March 3, 2026: 9,168 valued at $595,920
  • Lead action breakdown: 975 calls, 5,700 direction requests and 2,493 website clicks
  • Recent growth: Website clicks increased 28%, from 1,608 to 2,058; calls increased 2% and Maps views increased 4%

Impact:
North Hollywood attracted more website visits, calls and Maps views during the latest reporting period.

View Location Report

Oxnard, CA

  • Lead actions since March 3, 2026: 8,549 valued at $555,685
  • Lead action breakdown: 669 calls, 1,812 direction requests and 6,068 website clicks
  • Local ranking: Average geo-grid rank improved 27.7%, from 11.8 to 8.5

Impact:
Oxnard produced one of the network’s strongest heatmap improvements and converted that visibility into more website activity.

View Location Report

Pacoima, CA

  • Lead actions since March 3, 2026: 10,496 valued at $682,240
  • Lead action breakdown: 1,208 calls, 5,882 direction requests and 3,406 website clicks
  • Local ranking: Average geo-grid rank improved 19.7%, from 11.1 to 8.9

Impact:
Pacoima improved neighborhood-level rankings and website traffic, with direction requests making up more than half of its lead actions.

View Location Report

Sacramento, CA

  • Lead actions since March 3, 2026: 11,976 valued at $778,440
  • Lead action breakdown: 866 calls, 4,367 direction requests and 6,743 website clicks
  • Local ranking: Average geo-grid rank improved 40.2%, from 12.9 to 7.7

Impact:
Sacramento delivered the strongest all-around performance, with major gains across visibility, engagement and local rankings.

View Location Report

San Bernardino, CA

  • Lead actions since March 3, 2026: 28,105 valued at $1,826,825
  • Lead action breakdown: 2,299 calls, 13,490 direction requests and 12,316 website clicks
  • Local ranking: Average geo-grid rank improved 16.4%, from 8.4 to 7.0

Impact:
San Bernardino combined the portfolio’s third-highest action volume with stronger rankings and substantially more website traffic.

View Location Report

Santa Rosa, CA

  • Lead actions since March 4, 2026: 2,851 valued at $156,805
  • Lead action breakdown: 270 calls, 1,007 direction requests and 1,574 website clicks
  • Local ranking: Average geo-grid rank improved 13.7%, from 9.2 to 8.0

Impact:
Santa Rosa improved its local ranking footprint and generated more navigation activity during the latest period.

View Location Report

SoMa, San Francisco, CA

  • Lead actions since March 3, 2026: 5,388 valued at $350,220
  • Lead action breakdown: 376 calls, 3,200 direction requests and 1,812 website clicks
  • Local ranking: Average geo-grid rank improved 7.8%, from 17.2 to 15.8

Impact:
SoMa expanded website and navigation engagement while improving its local ranking position.

View Location Report

Torrance, CA

  • Lead actions since March 4, 2026: 8,220 valued at $558,960
  • Lead action breakdown: 910 calls, 4,476 direction requests and 2,834 website clicks
  • Local ranking: Average geo-grid rank improved 21.7%, from 11.4 to 9.0

Impact:
Torrance paired a strong heatmap gain with growth in every tracked customer-action metric.

View Location Report

Union Square, San Francisco, CA

  • Lead actions since March 3, 2026: 17,972 valued at $1,168,180
  • Lead action breakdown: 865 calls, 10,139 direction requests and 6,968 website clicks
  • Local ranking: Average geo-grid rank improved 6.1%, from 12.5 to 11.7

Impact:
Union Square translated greater Maps exposure into one of the network’s largest website-traffic increases and stronger navigation activity.

View Location Report

Ventura, CA

  • Lead actions since March 4, 2026: 14,032 valued at $912,080
  • Lead action breakdown: 1,139 calls, 2,702 direction requests and 10,191 website clicks
  • Local ranking: Average geo-grid rank improved 30.6%, from 8.8 to 6.1

Impact:
Ventura achieved the second-strongest heatmap improvement while producing substantially more website traffic and Maps visibility.

View Location Report

Vista, CA

  • Lead actions since March 4, 2026: 11,283 valued at $846,225
  • Lead action breakdown: 1,032 calls, 5,479 direction requests and 4,772 website clicks
  • Recent growth: Direction requests increased 4%, from 4,158 to 4,338; website clicks increased 2% and Maps views increased 4%

Impact:
Vista grew website clicks, direction requests and Maps views while generating more than 11,000 lead actions.

View Location Report

Western–Koreatown, Los Angeles, CA

  • Lead actions since March 3, 2026: 12,091 valued at $785,915
  • Lead action breakdown: 1,432 calls, 7,465 direction requests and 3,194 website clicks
  • Recent growth: Website clicks increased 21%, from 2,182 to 2,643; calls increased 5% and direction requests increased 1%

Impact:
Western–Koreatown generated more calls, website visits and navigation activity, with direction requests driving more than 60% of its lead actions.

View Location Report

“Web Rank Digital completely transformed our online footprint across multiple stores. We’re ranking #1 for our most competitive keywords, and the local engagement is stronger than ever. Their SEO process truly delivers results.”

CBD Plus USA

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