STIIIZY’s National Customer Accelerator Success Story with Rankly
Direction Requests
46.4%
Phone Calls
8.3%
Website Clicks
45.3%
Background
STIIIZY needed more than a collection of disconnected location campaigns. With 22 California storefronts operating in markets ranging from Downtown Los Angeles and San Francisco to Fresno, Sacramento, Ventura and Vista, the brand needed a repeatable system for attracting customers nationally while responding to the conditions surrounding each store. Web Rank Digital deployed the National Customer Accelerator “Rankly” alongside its Done For You program. Rankly provided the scalable campaign framework, while the Web Rank Digital team handled location-level execution, profile activity, content, reputation support, directory consistency and performance tracking. The result was one coordinated customer-acquisition program with measurable visibility and engagement data for every participating market.
Client Name
STIIIZY
Industry
Multi-location cannabis retail
Program
National Customer Accelerator
Challenges
Keep 22 location profiles accurate, active and locally relevant simultaneously.
Compete against established dispensaries with strong review counts and entrenched Maps visibility.
Improve discovery across high-intent terms such as “cannabis dispensary,” “cannabis shop,” “cannabis delivery,” “recreational dispensary,” “licensed cannabis dispensary,” “edibles” and “infused pre rolls.”
Track ranking movement honestly across markets with very different starting positions.
Solutions Implemented
National Customer Accelerator Framework
Organized all 22 locations under one coordinated customer-acquisition program.
Established consistent campaign activities and quality controls across the portfolio.
Maintained location-level measurement so each market could be evaluated independently.
Used shared reporting to reveal network-wide patterns and store-specific opportunities.
Local Content and Engagement Strategy
Published locally relevant Google Business Profile posts for each store.
Created FAQ content addressing common customer questions and supporting local search relevance.
Prepared review responses to encourage consistent reputation engagement across the location network
Location-Level Visibility Activation
Supported discovery for relevant high-intent searches surrounding each storefront.
Treated every store as a distinct local market rather than applying identical assumptions.
Connected customer-facing profile activity with the location pages customers could visit.
Used market-level results to guide the next phase of campaign execution.
Heatmap and Performance Intelligence
Monitored locations with before-and-after geo-grid heatmaps.
Measured neighborhood-level visibility rather than relying on one citywide ranking.
Tracked Search views, Maps views, website clicks, phone calls and direction requests.
Identified strong coverage areas, weak outer-grid zones and mixed performance honestly.
Results Across 22 Locations
Engagement Metrics
134,849 website clicks
137,965 direction requests
24,668 phone calls
The 22 profiles also generated 307,713 Search views and 354,856 Maps views, producing 662,569 combined profile views.
Local Ranking and Location Highlights
Geo-grid tracking showed improved average rankings at 16 of 22 locations. The strongest overall heatmap improvements were:
Sacramento: 40.2% improvement in average geo-grid ranking, from 12.9 to 7.7
Ventura: 30.6% improvement, from 8.8 to 6.1
Torrance: 29.7% improvement, from 11.4 to 8.0
Oxnard: 27.7% improvement, from 11.8 to 8.5
Encinitas: 24.6% improvement, from 6.0 to 4.5
Location Performance Snapshots
Corona, CA
Lead actions: 12,995 valued at $844,675
Engagement: Website clicks increased 7% and Maps views increased 5%; calls declined 11% and direction requests declined 6%
Local ranking: Average geo-grid rank improved 16.2%, from 7.9 to 6.6
Impact: Corona expanded its Maps visibility and improved local ranking coverage while generating more than 12,900 tracked customer actions.
Engagement: Website clicks increased 11% and Maps views increased 1%; calls declined 4% and direction requests declined 6%
Local ranking: Average geo-grid rank moved from 12.4 to 15.7, a 26.4% decline
Impact: Downtown Los Angeles produced the portfolio’s second-highest action volume and more website traffic, while identifying ranking coverage as a priority.
“Web Rank Digital completely transformed our online footprint across multiple stores. We’re ranking #1 for our most competitive keywords, and the local engagement is stronger than ever. Their SEO process truly delivers results.”
CBD Plus USA
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