Smoke Fetish’s Local SEO Success with wrd

Direction Requests

54%

Phone Calls

30%

Search View

8%

Background

Smoke Fetish, a growing local smoke shop, aimed to increase its visibility in Google search, improve keyword rankings, and attract more walk-in customers. With competition increasing in the vape and smoke retail space, Smoke Fetish partnered with Web Rank Digital to implement a Local SEO strategy focused on ranking for high-intent keywords like “vape products,” “nicotine vapes,” and “smoke shop near me.”

Client Name

Smoke Fetish

Industry

Smoke Shop

Program

Local SEO by WRD

Challenges

Low visibility for core product keywords.

Minimal traffic and engagement from search.

No prior traction in the top 3 positions for high-converting search terms.

Solutions Implemented

Google Business Profile Optimization

Updated and optimized the GBP with targeted service descriptions and categories.
Added high-quality imagery and ensured all business details were accurate.

Content Strategy & Engagement

Weekly posts featuring product launches, deals, and store updates.
Active Q&A management and timely review replies to build trust and visibility.

Keyword Tracking & SEO Audits

Focused on high-conversion product keywords like “vape products” and “nicotine vapes.” Ongoing monitoring of search performance through heatmap audits and keyword rank tracking.

Results After 1 Months

Engagement Metrics

Direction Requests: 108 this period (54% increase from 70)
Search Views: 8% increase
Google Posts & Q&A: Multiple posts and interactions published to enhance engagement

Keyword Ranking Improvements

“Vape Products” – 2705.06% improvement | Ranking #7.89 | 28.4% Top 3 Placements
“Nicotine Vapes” – 2533.76% improvement | Ranking #11.49 | 15.98% Top 3 Placements
“Nicotine Products” – 926.47% improvement | Ranking #13.00 | 4.73% Top 3 Placements
“Smoke Shop” – 871.93% improvement | Ranking #4.93 | 52.07% Top 3 Placements

Impact on Business Growth

Substantial improvement in keyword visibility and top 3 placements.
Increased local awareness and foot traffic via Google Maps.
Enhanced online engagement through optimized reviews, Q&A, and updates.

"Web Rank Digital helped us get visible fast. Within just a few weeks, we were showing up for all the keywords that matter, and we saw more customers walking in and asking for exactly what they searched. Super impressed with the results!"

Smoke Fetish

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