Case Studies : SEO Growth for an Orthopedic Specialists Clinic
Client Background
A specialized orthopedic clinic in Franklin aimed to enhance its local and organic search presence to attract more patients seeking orthopedic care, joint treatments, and specialized surgeries. The goal was to rank highly for key orthopedic-related search terms, improve local search visibility, and drive patient inquiries and appointments.
Challenges
- Competitive Medical Industry – Competing with hospitals, orthopedic networks, and larger healthcare providers in the local area.
- Limited Keyword Rankings – The clinic initially struggled to rank for key service-related orthopedic terms.
- Need for Google Local Optimization – Required improvements in Google My Business to secure top positions in local search results.
SEO Strategy Implemented
- Local SEO Optimization – Focused on geo-targeted keywords like “Franklin Orthopedic Specialists” to improve local search rankings.
- Google My Business (GMB) Optimization – Improved business listings, patient reviews, and local citations for better Google Local performance.
- On-Page SEO Enhancements – Optimized meta tags, content, headings, and service pages to align with patient search intent.
- AI-Powered SEO Analysis – Used AI-driven insights to refine keyword strategy and analyze ranking opportunities.
- Content Marketing Strategy – Developed patient education blogs, FAQs, and treatment guides to boost organic search traffic.
- Backlink & Authority Building – Acquired high-quality backlinks from healthcare directories, medical publications, and industry sites.
Results & Performance Metrics
1. Strong Growth in Local & Organic Rankings
- Total Earned Rankings: Rapid increase from 0 to over 100 rankings, with sustained performance.
- Keyword Performance:
- “Franklin Orthopedic Specialists” ranked #2 on Google and Google Local, ensuring high patient visibility.
- “Franklin Orthopaedic Specialists” ranked #2 on Google and Google Local, covering alternative spellings and search variations.
- Bing rankings improved, reaching #11 and #3 for both variations.
- Ranking Distribution:
- 80+ keywords ranked in the Top 10, establishing dominance in local orthopedic search results.
2. SEO Performance & Business Impact
- Estimated Ranking Value: $86,498, showcasing the organic traffic’s monetary potential.
- Potential Ranking Value: $110,000, demonstrating further growth opportunities.
- Task Completion Rate: 100%, with 75 completed SEO tasks, including technical fixes, content enhancements, and citation building.
3. Local SEO & Google Map Rankings
- Google Local Pack Rankings:
- Achieved Top 3 rankings for core service-related orthopedic searches, driving increased appointment bookings.
- Increased Patient Engagement:
- More appointment requests and phone call inquiries from organic search.
- Target Location:
- United States – Franklin, ensuring a localized SEO focus for potential patients.
