Rogue Mountain Plumbing’s Local SEO Success Story with WRD

Direction Requests

112%

Phone Calls

145%

Website Click

73%

Background

Rogue Mountain Plumbing, a trusted local plumber serving Grand County, CO, partnered with Web rank digital to boost their digital visibility, drive more phone calls, and become the top result for plumbing-related searches in mountain communities. Facing strong competition and limited digital presence, they needed an aggressive Local SEO strategy tailored to their rural service area.

Client Name

Rogue Mountain Plumbing

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Low visibility in map results for local and “near me” plumbing searches

Sparse online presence and outdated Google Business Profile

Infrequent customer engagement and review activity

No content or backlinks targeting Grand County-specific keywords

Solutions Implemented

Google Business Profile Optimization

Cleaned up NAP citations across directories
Updated photos, descriptions, and service areas targeting Grand Lake, Fraser, and Granby
Added seasonal plumbing keywords into the profile (e.g., frozen pipe repair)

Local Review Generation

Launched SMS and email review request campaigns
Created branded QR codes for on-the-job review collection
Replied to reviews regularly to improve engagement signals

Geo-Optimized SEO Content

Built service pages targeting key towns in Grand County
Published monthly blog posts on mountain plumbing issues (e.g., winter prep, hard water solutions)
Acquired backlinks from local Grand County directories and home service networks

Rank & Heatmap Tracking

Monitored Google Maps heatmap positioning for each town
Tracked over 30 plumbing-related keywords weekly
Adjusted content and internal linking structure to improve crawlability

Results After 6 Month

Engagement Metrics

Phone Calls: 328 (Up from 134 — +145%)
Website Clicks: 842 (Up from 486 — +73%)
Direction Requests: 421 (Up from 198 — +112%)
Maps Views: 6,780 (Up from 3,412 — +98%)
Search Visibility: +51% increase in top 3 map pack rankings

Improved Keyword Rankings

Plumber Near Me Grand County — Top 3
Grand Lake CO Plumber — #1
Water Heater Repair Granby — Top 3
Emergency Plumber Fraser CO — Top 3
Drain Cleaning Grand County — Top 5
Sewer Line Repair Colorado Mountains — Top 5

“Web Rank Digital transformed our online presence. We’re now the #1 result for nearly every important plumbing search in the area. Locals call us before anyone else now. The growth has been amazing.”

— Owner, Rogue Mountain Plumbing

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