Retro Smile’s Local SEO Success with WRD

increased calls

59%

Direction Requests

101%

Website Clicks

60%

Background

Retro Smile, formerly known as San Diego’s Teeth Whitening Center, sought to increase its online visibility, improve search rankings, and drive more customer inquiries and bookings. As a leading provider of professional teeth whitening services, they faced stiff competition in the cosmetic dental industry.

By implementing Web Rank Digital’s Local SEO Program, Retro Smile achieved exceptional growth in search visibility, customer engagement, and website traffic, positioning itself as the go-to teeth whitening provider in the area.

Client Name

Retro Smile (formerly San Diego's Teeth Whitening Center)

Industry

Cosmetic Dentistry & Teeth Whitening

Program

Local SEO by WRD

Challenges

High competition in the local cosmetic teeth whitening market.

Need for better search rankings to attract more customers.

Low engagement on Google Business Profile, limiting online bookings.

Solutions Implemented

Google Business Profile Optimization

Optimized their Google Business Profile (GBP) with high-quality images, SEO-rich descriptions, and accurate business details.
Applied strategic keyword targeting to improve search ranking.

Content & Engagement Strategy

Regularly published Google Posts featuring promotions, teeth whitening tips, and client testimonials.
Managed Q&A on Google to answer customer inquiries.

Review Management

Encouraged satisfied clients to leave positive reviews to boost credibility.
Responded promptly to reviews to increase engagement and trust.

Local Keyword Optimization

Targeted high-intent keywords related to teeth whitening and cosmetic dental services for better local search rankings.

Results After 12 Months

Engagement Metrics

Phone Calls: 515 this period (59% increase from 323 last period).
Website Clicks: 1,792 this period (60% increase from 1,118 last period).
Direction Requests: 745 this period (101% increase from 371 last period).

Keyword Ranking Improvements

Cosmetic Teeth Whitening Services” – 37.82% improvement, now ranking #1.44, with 97.04% top 3 placements.
“Teeth Whitening” – 12.22% improvement, now ranking #1.43, with 99.41% top 3 placements.
“Affordable Teeth Whitening” – 7% improvement, now ranking #1.07, with 99.41% top 3 placements.
“Teeth Bleaching Services” – 4.82% improvement, now ranking #1.33, with 100% top 3 placements.
“Professional Teeth Whitening” – 3.64% improvement, now ranking #1.02, with 100% top 3 placements.

"Web Rank Digital took our online presence to the next level. Our search rankings have never been higher, and we’re getting more calls, website visits, and in-person appointments than ever before. Their expertise in Local SEO has made a real impact on our business. Highly recommend!"

Retro Smile

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