Planet Vapor, a vape and smoke shop based in Pennington Gap, VA, partnered with Web Rank Digital to take control of its local visibility and search presence. With a variety of products such as nicotine pouches, kratom, and disposable vapes, Planet Vapor aimed to become the top search result for local customers actively searching online.
Despite already having loyal customers, they lacked consistent visibility in local map packs and search results—especially for key product categories.
Optimized GBP with rich category usage and complete business info.
Posted regular product updates and photo uploads to increase engagement.
Targeted and tracked high-conversion keywords like “smoke shop,” “vape shop near me,” and “nicotine pouches.”
Regular keyword audits and rank tracking with AI visibility scoring.
Weekly posts and product spotlights to maintain activity on Google.
Responded to Q&A and reviews to build trust and interaction.
Geo-grid audits used to identify ranking gaps across the service area.
Phone Calls: 250 → 350 (+40%)
Direction Requests: 329 → 370 (+12%)
Search Views: +13%
Maps Views: 756 total, +5%
Smoke Shop:
Ranking: 3.66 → 1.89
Top 3 Placements: 38.46% → 100%
AI Visibility Increase: +84.8%
Nicotine Pouches:
Ranking: 5.74 → 1.51
Top 3 Placements: 75.74% → 98.82%
AI Visibility Increase: +19.15%
Kratom:
Ranking: 2.24 → 1.73
Top 3 Placements: 97.04% → 100%
AI Visibility Increase: +16.43%
