Pink Cloud Smoke Shop’s Local SEO Success with WRD

Direction Requests

290%

Phone Calls

404%

Website Clicks

258%

Background

Pink Cloud Smoke Shop is a local smoke shop looking to increase online visibility, drive foot traffic, and improve customer engagement through strategic Local SEO efforts.

Client Name

Pink Cloud Smoke Shop

Industry

Smoke Shop & Tobacco Retail

Program

Local SEO by WRD

Challenges

Low search engine visibility for key industry-related terms.

Limited engagement on Google My Business (GMB).

Lack of optimized content for local searches.

Inconsistent customer interaction and review management.

Solutions Implemented

Google Business Profile (GBP) Optimization

Regular updates, posts, and interaction with customer reviews.

Keyword Targeting & Rankings Improvement

Optimizing for relevant keywords such as “tobacco store,” “smoke shop,” “vape shop,” and “cigars.”

Review Management

Responding to customer reviews and fostering engagement.

Local Listings & Citations

Ensuring consistency across directories to boost credibility.

Content Strategy

Publishing regular updates to increase visibility and drive customer actions.

Results After 12 Months

Engagement Metrics

Phone Calls: 404% Increase (204 → 1029 calls)
Website Clicks: 258% Increase (387 → 1387 clicks)
Direction Requests: 290% Increase (351 → 1370 requests)

Keyword Ranking Improvements

“Tobacco Store” – 39.89% improvement in search rankings.
“Smoke Shop” – 17.16% improvement in visibility.
“Vape Store” – Consistently ranking in the top 5.
“Cigars” – Increased top 3 placements by 1.91%.

"Web Rank Digital transformed our online presence! Our search views skyrocketed, and we saw a huge increase in calls, website clicks, and foot traffic. Their Local SEO strategy helped us rank for key terms like ‘smoke shop’ and ‘tobacco store,’ bringing in more customers than ever. Highly recommend their services!"

Pink Cloud Smoke Shop

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