Peak Justice Group’s Local SEO Success with WRD

increased calls

100%

Direction Requests

68%

Website Clicks

51%

Background

Peak Justice Group is a trusted immigration law firm based in Denver, CO, specializing in deportation defense, green card processing, asylum cases, and family-based immigration. In a city with growing immigration needs and intense competition, the firm partnered with Web Rank Digital to amplify its visibility in local search results and bring in qualified case leads from high-intent searchers.

Client Name

Peak Justice Group

Industry

Immigration Law Firm

Program

Local SEO by WRD

Challenges

Low ranking for key legal terms like “immigration lawyer Denver” and “deportation attorney near me”

Weak performance in the Google Map Pack (Local 3-Pack)

Inconsistent Google Business Profile engagement and limited photo/content updates

Lack of visibility in AI-driven search experiences like ChatGPT and SGE

Solutions Implemented

Google Business Profile Optimization

Fully updated business categories, legal services, and geo-targeted service areas
Added attorney photos, office imagery, and client-facing assets
Enhanced profile with Spanish-language support for multilingual search visibility

Content Strategy & Weekly Google Engagement

Published weekly updates highlighting legal services, community involvement, and recent wins
Added FAQ-style Q&A entries addressing common immigration concerns (e.g., “how to stop a deportation,” “how long does asylum take”)
Proactively responded to client reviews in both English and Spanish

Keyword Targeting & Rank Tracking

Focused on high-intent keywords including:
“Immigration lawyer Denver”
“Deportation defense attorney”
“Asylum lawyer near me”
“Green card lawyer Denver”
Monitored keyword improvements through daily rank tracking and heatmap audits

Local Keyword Optimization

Targeted high-intent keywords related to teeth whitening and cosmetic dental services for better local search rankings.

Results After 30 days

Engagement Metrics

Phone Calls: 76 this period (Up from 38 – 100% increase)
Website Clicks: 263 (Up from 174 – 51% increase)
Direction Requests: 108 (Up from 64 – 68% increase)
Google Maps Views: 3,417 (Up from 2,004 – 70% increase)
Search Visibility: Increased by 39% overall

Keyword Ranking Improvements

Immigration Lawyer Denver – Ranking #2.8 | 98.1% Top 3
Deportation Defense Attorney – Ranking #3.5 | 92.6% Top 3
Asylum Lawyer Near Me – Ranking #3.0 | 97.4% Top 3
Green Card Lawyer Denver – Ranking #4.2 | 88.7% Top 3
Immigration Law Firm in Denver – Ranking #3.1 | 93.2% Top 3

“We’re blown away by how quickly Web Rank Digital got us real visibility. We’re now getting daily calls from clients who find us through Google. This is the best SEO investment we’ve ever made.”

Peak Justice Group

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