Ormond Liquor’s Local SEO Success Story with Web Rank Digital

Search Views

31%

Phone Calls

7%

Website Click

2%

Background

Ormond Liquor partnered with Web Rank Digital to strengthen local visibility, increase in-store actions, and compete against major national liquor retailers in Ormond Beach, Florida. With customers relying heavily on Google Search and Google Maps to find premium wine, spirits, and cigars, local SEO visibility was critical for capturing high-intent shoppers.

Operating in a highly competitive retail market where the top competitor held 618 Google reviews and local demand exceeded 12,700 searches per month Ormond Liquor needed a strategy focused on quality traffic, buyer intent, and premium product visibility, not just raw impressions.

Client Name

Ormond Liquor

Industry

Liquor Store & Specialty Alcohol Retail

Program

Local SEO by WRD

Challenges

Competing against large national chains with strong brand authority

Limited Top-3 visibility for high-end and specialty liquor keywords

Inconsistent engagement from Maps users despite strong search demand

Underutilized Google Business Profile content for premium products

Solutions Implemented

Google Business Profile Optimization

Optimized categories, products, and business attributes
Improved listing accuracy and premium product positioning
Maintained consistent image uploads to increase engagement

Content & Engagement Strategy

Published frequent Google Business Profile posts highlighting premium inventory
Generated localized FAQs targeting high-intent buyers
Actively managed reviews and customer engagement

Heatmap & Keyword Rank Tracking

Conducted grid-based heatmap audits for specialty liquor keywords
Monitored competitor positioning across Ormond Beach
Adjusted Local SEO tactics based on ranking movement and buyer behavior

Results After 6 Months

Engagement Metrics

Search Views: ⬆️ 31% increase
Phone Calls: ⬆️ 7% increase
Website Clicks: ⬆️ 2% increase
Direction Requests: ⬆️ 0% change
Maps Views: ⬇️ 18% decrease

Improved Keyword Rankings

Luxury Wine
⬆️ 13,604.14% improvement
Avg. rank 20 → 3.71
55.62% Top-3 coverage
Fine Spirits
⬆️ 5,062.7% improvement
Avg. rank 19.4 → 4.33
40.24% Top-3 coverage
Rare Liquor
⬆️ 4,748.57% improvement
Avg. rank 19.38 → 3.05
89.35% Top-3 coverage

“Web Rank Digital helped us stand out against much larger competitors. We’re ranking for premium liquor searches we never showed up for before, and the quality of customers coming into the store has noticeably improved.”

— Owner, Ormond Liquor

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