Background
Neptune’s Plumbing, a local plumbing company based in Arlington, VA, sought to boost its visibility in Google Search and Maps, generate more phone calls and service appointments, and rank for competitive keywords like “drain cleaning,” “emergency plumber,” and “sump pump repair.” With little to no online activity prior to starting SEO, the company partnered with Web Rank Digital to implement a strategic 6-month Local SEO campaign targeting measurable growth in search performance and customer engagement.