Neptune’s Plumbing’s Local SEO Success with WRD

Direction Requests

10,600%

Phone Calls

3400%

Search View

100%

Background

Neptune’s Plumbing, a local plumbing company based in Arlington, VA, sought to boost its visibility in Google Search and Maps, generate more phone calls and service appointments, and rank for competitive keywords like “drain cleaning,” “emergency plumber,” and “sump pump repair.” With little to no online activity prior to starting SEO, the company partnered with Web Rank Digital to implement a strategic 6-month Local SEO campaign targeting measurable growth in search performance and customer engagement.

Client Name

Neptune’s Plumbing

Industry

HVAC Services

Program

Local SEO by WRD

Challenges

No prior visibility or engagement on Google
Ranking on page 2 or lower for all service-related keywords
Zero phone calls, website clicks, or direction requests through search

Solutions Implemented

Google Business Profile Optimization:

  • Created and optimized a fully keyword-rich GBP with accurate service areas and categories

  • Uploaded branded photos and updated company details for trust and visibility

Content Strategy & Weekly Engagement

  • Published regular Google Posts showcasing services like leak detection, sump pump repair, and toilet installations

  • Answered customer FAQs and added Q&A to the GBP for SEO enhancement

Review Management

  • Responded to new reviews and drafted replies to existing feedback

  • Encouraged clients to leave keyword-rich testimonials

Keyword Tracking & SEO Refinement

  • Tracked rankings for 8 high-conversion keywords

  • Performed monthly audits and optimization based on search heatmaps and trends

Results After 6 Months

Engagement Metrics

  • Phone Calls: 34 this period (3,400% increase from 0)
  • Website Clicks: 70 this period (7,000% increase from 0)
  • Direction Requests: 106 this period (10,600% increase from 0)
  • Search Views: 202 (100% increase)
  • Maps Views: 491 (100% increase)

Improved Keyword Rankings

  • “Sump Pump Repair” – 807.1% improvement | Avg. Rank: #18.79 | Top 3: 1.78%

  • “Leak Detection” – 497.63% improvement | Avg. Rank: #19.1 | Top 3: 1.78%

  • “Toilet Installation” – 254.3% improvement | Avg. Rank: #17.81 | Top 3: 2.37%

  • “Drain Cleaning” – 208.43% improvement | Avg. Rank: #19.46 | Top 3: 1.18%

  • “Plumbing Repair” – 184.26% improvement | Avg. Rank: #19.14 | Top 3: 1.78%

"We had no online presence before. Now we’re getting calls weekly, showing up on Google, and people are asking for our services directly. Web Rank Digital made all the difference for our plumbing business."

Neptune’s Plumbing

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