Case Studies : Neptune’s Plumbing’s Local SEO Success with Web Rank Digital

Results After 6 Months

Engagement Metrics

Phone Calls: 34 this period (3,400% increase from 0)
Website Clicks: 70 this period (7,000% increase from 0)
Direction Requests: 106 this period (10,600% increase from 0)
Search Views: 202 (100% increase)
Maps Views: 491 (100% increase)

Keyword Ranking Improvements

“Sump Pump Repair” – 807.1% improvement | Avg. Rank: #18.79 | Top 3: 1.78%
“Leak Detection” – 497.63% improvement | Avg. Rank: #19.1 | Top 3: 1.78%
“Toilet Installation” – 254.3% improvement | Avg. Rank: #17.81 | Top 3: 2.37%
“Drain Cleaning” – 208.43% improvement | Avg. Rank: #19.46 | Top 3: 1.18%
“Plumbing Repair” – 184.26% improvement | Avg. Rank: #19.14 | Top 3: 1.78%
“Residential Plumber” – 79.88% improvement | Avg. Rank: #19.73 | Top 3: 0%
“Emergency Plumber” – 42.6% improvement | Avg. Rank: #19.78 | Top 3: 0%
“Water Heater Repair” – 13.22% improvement | Avg. Rank: #19.36 | Top 3: 1.18%

Impact on Business Growth

📈 From zero visibility to consistent top 20 rankings in under 6 months
📞 Increased lead generation through new phone calls and service inquiries
🚶‍♂️ Local customers are now finding and visiting the business via Maps

Background:

Neptune’s Plumbing, a local plumbing company based in Arlington, VA, sought to boost its visibility in Google Search and Maps, generate more phone calls and service appointments, and rank for competitive keywords like “drain cleaning,” “emergency plumber,” and “sump pump repair.” With little to no online activity prior to starting SEO, the company partnered with Web Rank Digital to implement a strategic 6-month Local SEO campaign targeting measurable growth in search performance and customer engagement.

Challenges

No prior visibility or engagement on Google
Ranking on page 2 or lower for all service-related keywords
Zero phone calls, website clicks, or direction requests through search

Solutions Implemented

✅ Google Business Profile Optimization

Created and optimized a fully keyword-rich GBP with accurate service areas and categories
Uploaded branded photos and updated company details for trust and visibility

✅ Content Strategy & Engagement

Published regular Google Posts showcasing services like leak detection, sump pump repair, and toilet installations
Answered customer FAQs and added Q&A to the GBP for SEO enhancement

✅ Review Management

Responded to new reviews and drafted replies to existing feedback
Encouraged clients to leave keyword-rich testimonials

✅ Keyword Tracking & SEO Refinement

Tracked rankings for 8 high-conversion keywords
Performed monthly audits and optimization based on search heatmaps and trends

Conclusion

Neptune’s Plumbing saw remarkable growth in online presence and customer engagement through Web Rank Digital’s tailored Local SEO strategy. From no digital footprint to ranking for high-converting plumbing keywords and generating real leads, Neptune’s Plumbing is now on the path to long-term local dominance.

Why Choose Web Rank Digital?

We help home service businesses like plumbers, HVAC techs, and electricians win local search with proven Local SEO strategies. More calls. More jobs. More growth.

📊 Want results like Neptune’s Plumbing?
📞 Visit webrankdigital.com and let’s grow your business together.

Check out Neptune’s Plumbing’s Google Business Profile to see their enhanced local presence in action.

Client Testimonial

"We had no online presence before. Now we’re getting calls weekly, showing up on Google, and people are asking for our services directly. Web Rank Digital made all the difference for our plumbing business."

Interested in driving similar growth for your business?

Click the “Get In Touch” button and request a free consultation with one of our outstanding team members. You will hear back from us within 24 hours of completing your request. Let the climb begin!