Maxx Air, LLC’s Local SEO Success Story with Web Rank Digital

Total Local Actions

180%

Phone Calls

100%

Website Click

140%

Background

Maxx Air, LLC partnered with Web Rank Digital to improve local visibility, generate consistent inbound HVAC leads, and compete against established heating and cooling companies in the Goodrich, Michigan area. With homeowners relying heavily on Google Search and Google Maps to find HVAC repair, installation, and replacement services, strong local SEO visibility was critical for growth.

Operating in a market with limited monthly search volume but high lead value, Maxx Air needed a Local SEO strategy focused on efficiency, visibility, and high-intent conversions, not wasted impressions.

Client Name

Maxx Air, LLC

Industry

HVAC Services

Program

Local SEO by WRD

Challenges

Limited visibility in Google Search and Google Maps

No Top-3 placements for core HVAC keywords

Competing against established competitors with stronger authority

Inconsistent inbound calls and website engagement

Solutions Implemented

Google Business Profile Optimization

Optimized HVAC service categories and business attributes
Improved listing accuracy, service areas, and profile completeness
Uploaded consistent images to increase engagement and trust

Content & Engagement Strategy

Published ongoing Google Business Profile posts
Generated localized HVAC FAQs targeting buyer-intent searches
Actively managed review replies and engagement signals

Heatmap & Keyword Rank Tracking

Conducted grid-based heatmap audits for priority HVAC keywords
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement and SERP trends

Results After 6 Months

Engagement Metrics

Phone Calls: ⬆️ ~100% increase
Website Clicks: ⬆️ ~140% increase
Direction Requests: ⬆️ ~60% increase
Total Local Actions: ⬆️ ~180% increase

Improved Keyword Rankings

Water Heater Replacement
⬆️ 1,931.56% improvement
Avg. rank 19.55 → 13.78
Top-3 coverage increased to 8.88%
Tankless Boilers
⬆️ 389.96% improvement
Avg. rank 17.89 → 14.47
Top-3 coverage 7.69%
Tankless Water Heaters
⬆️ 171.15% improvement
Avg. rank 15.63 → 12.01
Top-3 coverage 8.88%

“Web Rank Digital helped us get found in our local market and start generating real HVAC leads. We’re seeing more calls, more website traffic, and steady improvements across our key services. The Local SEO has been well worth it.”

— Owner, Maxx Air, LLC

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