Lumberjack’s Provisioning Center’s Local SEO Success Story with Web Rank Digital

Direction Requests

12%

Phone Calls

24%

Website Click

8%

Background

Lumberjack’s Provisioning Center partnered with Web Rank Digital to increase local visibility, drive consistent in-store traffic, and dominate high-intent searches for cannabis products and accessories in Dowling, Michigan. With customers relying heavily on Google Search and Google Maps to find nearby provisioning centers, strong local SEO visibility was critical for sustained growth.

Operating in a competitive cannabis retail market, Lumberjack’s needed a Local SEO strategy that would not only improve engagement but also achieve keyword dominance across Maps and local search results—without relying on paid advertising.

Client Name

Lumberjack’s Provisioning Center

Industry

Cannabis Dispensary & Retail

Program

Local SEO by WRD

Challenges

Limited Google Maps visibility for high-intent cannabis searches

No Top-3 placements across priority keywords

Strong competition from nearby dispensaries

Underutilized Google Business Profile engagement

Solutions Implemented

Google Business Profile Optimization

Optimized categories, products, and service areas
Improved business information accuracy and completeness
Uploaded consistent, high-quality images to increase engagement

Content & Engagement Strategy

Published frequent Google Business Profile posts
Generated localized FAQs targeting buyer-intent searches
Actively managed reviews and engagement signals

Heatmap & Keyword Rank Tracking

Conducted grid-based heatmap audits for priority keywords
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on SERP and ranking movement

Results After 6 Month

Engagement Metrics

Search Views: ⬆️ 10% increase
Maps Views: ⬆️ 5% increase
Phone Calls: ⬆️ 24% increase
Website Clicks: ⬆️ 8% increase
Direction Requests: ⬆️ 12% increase

Improved Keyword Rankings

Prerolls
⬆️ 29,900% improvement
Average ranking improved from 20 → 1
100% Top-3 grid coverage
Cannabis Accessories
⬆️ 29,840.83% improvement
Average ranking improved from 20 → 1.01
100% Top-3 grid coverage
CBD Products
⬆️ 28,142.6% improvement
Average ranking improved from 20 → 1.33
92.9% Top-3 grid coverage

“Web Rank Digital helped us completely dominate our local market. We’re showing up everywhere in Google Maps, getting more calls, more direction requests, and consistent traffic into the store. The results have been outstanding.”

— Owner, Lumberjack’s Provisioning Center

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