Legal Leaf New Jersey partnered with Web Rank Digital to expand its local search footprint in four highly competitive New Jersey markets — Harrison, Springfield, Woodland Park, and Mt. Olive.
Competing against recognizable brands such as Cookies Harrison and Story Dispensary of Springfield, the objective was clear: increase local visibility, store visits, and customer calls through sustainable SEO execution and AI-powered ranking optimization.
22,000 + Total Leads Generated across all New Jersey locations.
$1.37 Million + Estimated Lead Value.
Keyword Visibility Increased by 400 %–2,000 % across tracked terms.
Website Clicks Up 35 %–46 % average.
Phone Calls Up 16 %–26 %.
Direction Requests Up 60 %–75 %.
AI Search Visibility Grew as high as 2,047 % for the keyword “edibles.”
“Edibles” → + 2047 % visibility gain (Avg Rank 20 → 15.6)
“Cannabis Store” → + 1168 % gain (19.6 → 14.8)
“CBD Store” → + 847 % gain (18.5 → 10.1)
“Dispensary Near Me” → + 224 % gain (19.8 → 18.0)
“Recreational Dispensary” → + 53 % gain
Highlights:
Leads Generated: 7,073 (Est. value $565,840)
Calls up 26 %, Clicks up 35 %, Directions up 75 %
Competed with Cookies Harrison (460 Google Reviews)
Search views up 55 %, Maps views up 32 %
Impact: Harrison became a top performing dispensary in Hudson County, seeing huge local traffic increases and consistent GBP activity that pushed it above major competitors.
Highlights:
Leads Generated: 8,117 (Est. value $527,605)
Phone Calls +16 %, Website Clicks +39 %, Direction Requests +60 %
Ranking Improvement: Up to 1,783 % for “CBD Store”
Outperformed Story Dispensary of Springfield LLC
Impact: Through keyword optimization and frequent Google posting, Springfield achieved dominant visibility for “dispensary near me” and “cannabis shop.”
Highlights:
Leads Generated: 6,144 (Est. value $276,480)
Website Clicks +46 %, Direction Requests +30 %
Top-3 Placements: 89 % for CBD Store, 82 % for Pre-Rolls Near Me
Competition: NutraSol Natural Center (Clifton, NJ)
Impact: Woodland Park’s location quickly dominated Passaic County search results, achieving consistent AI visibility and top-3 Google Map rankings for high-value keywords.
Highlights:
Leads Generated: 738 (Brand-new store launched Oct 2025)
Search Views +627,300 %, Maps +118,200 %
Phone Calls up 10,900 %, Clicks up 187,900 %, Directions up 47,500 %
Top-3 Placements: 97 % for Dispensary Near Me
Impact: Mt. Olive had one of the fastest visibility rises in the Legal Leaf network, proving Web Rank Digital’s SEO framework works even for newly opened dispensaries.
