Key Mart needed a structured customer-acquisition system that could increase its visibility and help nearby shoppers discover, contact, and navigate to the business.
The report identified approximately 12,800 monthly searches for this type of business nearby, representing an estimated monthly value of $192,000. It also identified Saltillo Travel Center, which had 17 Google reviews, as a leading competitor.
Web Rank Digital deployed the National Customer Accelerator “Rankly” alongside the WRD Program to increase customer discovery and measure the actions generated through the campaign.
Increase customer discovery across Search and Maps in a market with approximately 12,800 relevant monthly searches.
Maintain regular profile activity with posts, FAQs, and accurate directory information.
Rankly compared baseline heatmap audits from March 10, 2025, with updated audits from April 13, 2026.
The overall heatmap average improved from 19.9 to 18.2, representing an 8.8% improvement. Although the updated average remained outside the Top 10, the latest heatmaps showed meaningful new green and yellow visibility around the business’s central service area.
Several keywords that had virtually no measurable rankings at baseline developed Top-3 placements and stronger coverage during the campaign.
Key Mart achieved substantial visibility growth across both discovery channels included in the report:
Customer Actions and Estimated Value
Since customer-action tracking began on January 9, 2026, the report recorded:
Water heater replacement: ⬆️ 1,258.59% improvement | Avg. rank 19.93 → 17.67 | 4.73% Top-3 coverage
Hot water heater repair: ⬆️ 1,185.21% improvement | Avg. rank 20 → 17.56 | 2.96% Top-3 coverage
Electric water heaters: ⬆️ 717.16% improvement | Avg. rank 20 → 18.24 | 1.18% Top-3 coverage
Water heater installation: ⬆️ 685.9% improvement | Avg. rank 19.76 → 17.21 | 5.92% Top-3 coverage
Water heater maintenance: ⬆️ 548.13% improvement | Avg. rank 19.91 → 17.95 | 2.37% Top-3 coverage
Water heater repair: ⬆️ 502.07% improvement | Avg. rank 19.79 → 17.79 | 3.55% Top-3 coverage
“Water heater replacement” recorded the largest reported improvement, moving from no Top-3 coverage to 4.73%. “Water heater installation” achieved the strongest final Top-3 coverage at 5.92%.
