Jeff Biddle Law Firm’s Bankruptcy’s Local SEO Success with WRD

Search Views

109%

Website Clicks

55%

Leads Generated

50

Background

Jeff Biddle Law Firm specializes in bankruptcy law and debt relief, serving clients in Chandler, Arizona. With an increasing number of people searching for legal solutions to financial hardship, the firm aimed to rise above competitors like Neeley Law and capture more online traffic, calls, and local leads. They partnered with Web Rank Digital to gain visibility for high-value keywords like “bankruptcy attorney” and “chapter 7 lawyer.”

Client Name

Jeff Biddle Law Firm

Industry

Bankruptcy & Debt Relief Attorney

Program

Local SEO by WRD

Challenges

Low online presence and poor rankings for competitive legal keywords
Minimal Google Maps visibility despite being a trusted firm
Needed to compete with high-review competitors like Neeley Law
Limited digital lead flow and conversions from local search

Solutions Implemented

Google Business Profile (GBP) Optimization

  • Fully optimized the firm’s GBP with legal service categories, updated hours, photos, and Q&A engagement

  • Posted weekly with FAQs, legal insights, and local client win stories

Content Strategy & Local Authority Signals

  • Posted legal Q&As, updated reviews, and answered common bankruptcy questions weekly

  • Added schema-optimized content for core service terms on supporting pages

Keyword Strategy for Legal Search Visibility

  • Focused on improving rankings for high-conversion keywords like “bankruptcy lawyer,” “foreclosure defense,” and “chapter 7 lawyer”

  • Conducted heatmap audits and AI visibility tracking for performance improvement

Results After 6 Months

Engagement Metrics

  • Leads Generated: 50

  • Estimated Value: $20,000

  • Phone Calls: 6

  • Website Clicks: 44

  • Search Views: ⬆ 109%

  • Maps Views: ⬆ 673%

  • Website Clicks: ⬆ 55% (from 76 to 118)

Improved Keyword Rankings

  • Bankruptcy Law Firm: ⬆ 154.7% | Avg. Rank: 18.85 | Top 3: 0.59%

  • Bankruptcy Lawyer: ⬆ 148.21% | Avg. Rank: 19.18 | Top 3: 0.59%

  • Bankruptcy Attorney: ⬆ 145.76% | Avg. Rank: 18.88 | Top 3: 0.59%

  • Insolvency Attorney: ⬆ 57.91% | Avg. Rank: 19.28 | Top 3: 0.59%

  • Foreclosure Defense Lawyer: ⬆ 47.34% | Avg. Rank: 19.85 | Top 3: 0%

  • Chapter 7 Lawyer: ⬆ 11.24% | Avg. Rank: 19.94 | Top 3: 0%

  • Debt Relief Lawyer: ⬆ 3.49% | Avg. Rank: 19.95 | Top 3: 0%

  • Debt Settlement Lawyer: ⬆ 1.78% | Avg. Rank: 19.98 | Top 3: 0%

“Web Rank Digital helped us compete with top law firms in the area. We’re finally ranking for real bankruptcy keywords and getting quality leads from Google. Their team is responsive and results-driven — couldn’t be happier.”

Jeff Biddle Law Firm

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