Hector & Sons Moving Co.’s Local SEO Success with WRD

Direction Requests

147%

Phone Calls

85%

Search View

61%

Background

Hector & Sons Moving Co., a reliable local moving service, wanted to improve its online presence and attract more qualified leads through Google. With growing competition in the moving industry, they needed to increase visibility for high-intent keywords like “affordable movers” and “professional movers.”

By partnering with Web Rank Digital’s Local SEO Program, Hector & Sons saw massive growth in rankings, engagement, and local customer inquiries over 12 months.

Client Name

Hector & Sons Moving Co.

Industry

HVAC Services

Program

Local SEO by WRD

Challenges

Low visibility for competitive service-based keywords
Limited phone inquiries and website visits from Google
Needed to rank for both local and industry-specific keywords

Solutions Implemented

Google Business Profile Optimization:

  • Updated categories, optimized service descriptions, and added high-quality images

  • Claimed and verified listings, ensuring consistent NAP (Name, Address, Phone)

Content Strategy & Weekly Engagement

  • Posted updates, service promos, and customer reviews weekly

  • Managed Q&A and responded to reviews to increase credibility

Keyword Targeting & Performance Tracking

  • Tracked priority keywords and audited performance monthly

  • Adjusted strategy to maintain steady growth and top 3 placements

Results After 12 Months

Engagement Metrics

  • Phone Calls: 664 (85% increase from 358)

  • Website Clicks: 1,348 (97% increase from 683)

  • Direction Requests: 653 (147% increase from 264)

  • Search Views: 61% increase

  • Maps Views: 4,094 (155% increase)

Improved Keyword Rankings

  • Affordable Movers – 12,618.6% improvement | Avg. Rank: #4.19 | Top 3 Placements: 55.62%

  • Professional Movers – 4,706.56% improvement | Avg. Rank: #7.47 | Top 3 Placements: 28.4%

  • Full-Service Movers – 523.54% improvement | Avg. Rank: #6.36 | Top 3 Placements: 43.2%

  • Residential Movers – 293.07% improvement | Avg. Rank: #7.73 | Top 3 Placements: 28.99%

"Web Rank Digital completely transformed our online presence. We're now ranking for all the right terms and getting more business than ever. The results speak for themselves."

Hector & Sons Moving Co.

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