Healthy Smiles Family Dentistry, a trusted dental care provider, wanted to increase visibility in a highly competitive local market, where attracting new patients depends heavily on search rankings and Google Business Profile engagement. To address stagnant online performance and limited patient inquiries from Google, the clinic partnered with Web Rank Digital to activate a targeted Local SEO program focused on organic discovery and patient engagement.
Refreshed business description, categories, and service area.
Added professional photos and updated hours/contact details.
Targeted treatment-based keywords like “family dentist”, “emergency dental care”, and “teeth whitening”.
Focused on local intent terms tied to the service area.
Weekly Google Posts for promotions, treatments, and educational tips.
Ongoing Q&A updates and review response management.
Phone Calls: 669 total — up 197%
Direction Requests: 676 — up 128%
Website Clicks: 651 — up 211%
Google Search Views: up 164%
Google Maps Views: 1,692 — up 115%
Estimated Value of Leads: $307,050 from 2,047 tracked leads
“Family Dentist” – Top 3 placements increased significantly
“Emergency Dentist” – Improved local pack visibility
“Cosmetic Dentist Near Me” – 78% ranking lift
“Pediatric Dentistry” – Now ranking in the Top 5 in target city
“Teeth Whitening Clinic” – From page 4 to page 1
