Green Theory Dispensarys Local SEO Success with WRD

Direction Requests

67%

Phone Calls

26%

Maps Views

50%

Background

Green Theory Dispensary joined Web Rank Digital in February 2025 to increase their digital footprint in the Washington, DC metro area, aiming to dominate local weed delivery and dispensary search results. Competing in a saturated market with aggressive advertising restrictions, Green Theory sought a powerful Local SEO strategy to stand out in both AI-powered search engines and traditional map packs.

Client Name

Green Theory Dispensary

Industry

Cannabis Dispensary & Weed Delivery

Program

Local SEO by WRD

Challenges

Low average rankings for transactional keywords like “cannabis delivery” and “marijuana dispensary near me”

Weak top-3 visibility for key commercial intent searches

Limited AI visibility across ChatGPT, Gemini, and Perplexity

Needed higher conversion actions from search traffic (calls, clicks, direction requests)

Solutions Implemented

Google Business Profile (GBP) Optimization

Streamlined category targeting for delivery vs walk-in
Optimized product listings and service descriptions
Added geo-tagged storefront and product imagery

Weekly Content & Engagement

Regular posts highlighting deals, new strains, and delivery promos
Active FAQ and Q&A publishing using AI-assisted prompts
Reviewed replies optimized for sentiment and keyword triggers

Ranking & Heatmap Tracking

Weekly rank tracking on critical commercial terms
Monthly heatmap reports to monitor 3-pack exposure
Ongoing AI visibility tracking across SGE platforms (ChatGPT, Gemini, Perplexity, Grok)

Reputation Management

Responded to reviews, optimized Google Q&A, and engaged with customers via updates.
Improved brand authority in AI overviews (ChatGPT and Bing) by addressing popular questions and adding clarity on products.

Results After 6 Months

Engagement Metrics

Phone Calls: 534 (↑26% from 425)
Website Clicks: 5,958 (↑5% from 5,680)
Direction Requests: 3,152 (↑67% from 1,884)
Maps Views: 39,814 (↑50%)
Total Actions (Lifetime): 14,843 — Estimated Value: $1,039,010

Improved Keyword Rankings

Recreational Marijuana — 187.74% improvement | Top 3: ↑ to 43.79%
Medical Marijuana — 169.84% improvement | Top 3: ↑ to 15.38%
Cannabis Delivery — 130.85% improvement | Top 3: ↑ to 44.38%
Marijuana Delivery Service — 106.37% improvement | Top 3: ↑ to 34.91%
Dispensary Near Me — 64.07% improvement | Top 3: ↑ to 13.61%
Cannabis Dispensary — 48.46% improvement | Top 3: ↑ to 18.93%

“Web Rank Digital changed the game for us. We’re now getting found not just on Google, but on all the AI tools people use to search. Our delivery orders are up, our brand is stronger, and we’re ahead of competitors we used to trail behind.”

Green Theory Dispensary

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