Green Bay Smoke Shop, located on a high-traffic road, wanted to capture more local customers and stand out from nearby competitors like Smokes & Such. With over 3,500 monthly searches in the area for smoke-related products, the opportunity was massive. They partnered with Web Rank Digital to launch a high-impact Local SEO campaign focused on increasing Google Business Profile visibility, product keyword rankings, and customer interactions.
Complete overhaul of GBP with accurate hours, categories, and service area
Added high-quality product and store images
Regular updates with posts and Q&A content
Weekly promotional posts for new product drops and specials
Engagement through Google Q&A and automated review replies
Answers to popular customer queries
Strategic focus on terms like “kratom,” “pre-rolls,” and “tobacco products”
Monthly heatmap audits and visibility tracking
Continuous ranking improvements through targeted content updates
Search Views: ↑ 4,373%
Maps Views: 3,539 total | ↑ 2,291%
Phone Calls: ↑ 4,286% (from 7 to 307)
Direction Requests: ↑ 2,570% (from 47 to 1,255)
Website Clicks: Lifetime clicks: 659
Estimated Value Generated: $26,360
Kratom:
Avg. Rank: 10.36 → 5.21
Top 3 Placement: ↑ from 27.81% to 43.79%
Improvement: +60.3%
Tobacco Products:
Avg. Rank: 15.36 → 13.86
Top 3 Placement: ↑ from 13.61% to 18.93%
Improvement: +51.58%
Pre-rolls:
Avg. Rank: 18.86 → 18.36
Top 3 Placement: No Change (2.37%)
Improvement: +23.66%
