Frost Fire Heating & Cooling’s Local SEO Growth with WRD

Direction Requests

19,800%

Phone Calls

2,800%

Search View

97,700%

Background

Frost Fire Heating & Cooling, a professional HVAC company, wanted to boost its visibility in Google Search and Maps, generate more inbound service calls, and rank for critical high-intent keywords like “emergency AC repair,” “HVAC services,” and “central air installation.”

With virtually no online traction before starting SEO, the business partnered with Web Rank Digital to execute a 6-month Local SEO campaign focused on content, optimization, and aggressive keyword targeting.

Client Name

Frost Fire Heating & Cooling

Industry

HVAC Services

Program

Local SEO by WRD

Challenges

No visibility in the top 20 search results for key HVAC service terms
Zero digital activity (calls, clicks, or map interactions)
Extremely competitive market with well-established competitors

Solutions Implemented

Google Business Profile Optimization

  • Optimized categories, services, and images for HVAC-specific queries
  • Added branded photos, business descriptions, and targeted content

Content Strategy & Engagement

  • Published frequent Google Posts highlighting seasonal HVAC offers
  • Managed review responses, Q&A, and added keyword-driven content updates

Keyword Tracking & SEO Audits

  • Tracked 8+ high-value HVAC keywords
  • Performed monthly heatmap audits and updated strategies based on real-time ranking data

Results After 6 Months

Engagement Metrics

  • Phone Calls: 28 (2,800% increase from 0)
  • Website Clicks: 66 (6,600% increase from 0)
  • Direction Requests: 198 (19,800% increase from 0)
  • Search Views: 97,700% increase
  • Maps Views: 358 (35,800% increase)

Impact on Business Growth

  • 📈 From zero rankings to top 10 placements in just 6 months
  • 📞 Increased customer calls and appointment bookings
  • 🚀 Local visibility and brand awareness skyrocketed across Google

"Web Rank Digital helped us go from zero visibility to showing up in the top search results for our most important services. The calls and direction requests just keep coming in. A game-changer for our HVAC business!"

Frost Fire Heating & Cooling

Ready to Grow Your Traffic?

Don’t wait until your competitors pull further ahead. Get your Free Audit today and see exactly how to win more rankings, traffic, and leads.