Frees Law, P.L.L.C.’s Bankruptcy’s Local SEO Success with WRD

Phone Calls

177%

Direction Requests

117%

Website Clicks

111%

Background

Frees Law, P.L.L.C., a Utah-based general law firm with a focus on bankruptcy services, partnered with Web Rank Digital to improve its digital footprint and dominate local search visibility. Located in a highly competitive legal market, the firm aimed to generate more high-quality leads, client calls, and case inquiries through Google and Maps.

Client Name

Frees Law, P.L.L.C.

Industry

Bankruptcy & General Law

Program

Local SEO by WRD

Challenges

Low baseline keyword visibility in organic and map results.

Zero top 3 rankings for target terms initially.

Needed to rank for “bankruptcy attorney,” “divorce lawyer,” “law firm near me,” and other competitive legal keywords.

Limited local brand recognition online.

Solutions Implemented

Google Business Profile Optimization

Complete business info update, including legal services, hours, and accurate location details.
Added high-quality photos, Q&A, and client reviews.

Local Content & Review Strategy

Published regular updates, legal tips, and FAQ posts to engage local users.
Managed reviews and questions to improve relevance and trust signals.

Keyword Targeting & Rank Tracking

Targeted high-value local keywords like “bankruptcy attorney Sandy UT,” “divorce lawyer near me,” and “legal advice Sandy Utah.”
Used ongoing heatmap audits and keyword tracking to drive refinements.

Results After 6 Months

Engagement Metrics

Phone Calls: 169 (up from 61 — 177% increase)
Website Clicks: 238 (up from 113 — 111% increase)
Direction Requests: 518 (up from 239 — 117% increase)
Search Views: +214%
Maps Views: 653 (up 180%)

Improved Keyword Rankings

Baseline Avg. Rank (Mar 10, 2025): 19.91
Current Avg. Rank (Oct 6, 2025): 19.05
Top 3 Keyword Placements: Increased from 0% to 0.59%
AI Visibility: +205.24%

"Web Rank Digital transformed our online visibility. From nearly invisible in Google to dozens of new calls and case leads monthly—we couldn’t be happier with the results."

Frees Law, P.L.L.C.

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