Flowland Counter-Culture Outlet’s Local SEO Success Story with Web Rank Digital

Direction Requests

34%

Phone Calls

29%

Website Click

17%

Background

Flowland Counter-Culture Outlet partnered with Web Rank Digital to improve local visibility, drive more in-store visits, and compete against established smoke shop competitors in Aberdeen, North Carolina. With customers relying heavily on Google Search and Google Maps to discover nearby counter-culture and smoke shop retailers, strong local SEO visibility was essential for capturing high-intent traffic.

Operating in a market with over 1,180 monthly searches for related products and competitors holding 150+ Google reviews, Flowland needed a fast-acting Local SEO strategy to gain traction and visibility quickly.

Client Name

Flowland Counter-Culture Outlet

Industry

Smoke Shop & Counter-Culture Retail

Program

Local SEO by WRD

Challenges

Competing against nearby smoke shops with significantly higher review counts

Limited Google Maps visibility for key product searches

Inconsistent inbound calls and direction requests

Underutilized Google Business Profile content and engagement

Solutions Implemented

Google Business Profile Optimization

Optimized categories, products, and business information
Uploaded frequent high-quality images to increase engagement
Improved profile completeness to strengthen Maps visibility

Content & Engagement Strategy

Published consistent Google Business Profile posts
Generated localized FAQs targeting buyer-intent searches
Maintained ongoing engagement signals to support local rankings

Heatmap & Keyword Rank Tracking

Tracked priority keywords using grid-based heatmap audits
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement

Results After 1 Month

Engagement Metrics

Phone Calls: ⬆️ 29% increase
Website Clicks: ⬆️ 17% increase
Direction Requests: ⬆️ 34% increase
Search Views: ⬆️ 6% increase

Improved Keyword Rankings

Hemp – Average ranking improved by 105.78%
Disc golf accessories – Improved Top-3 coverage to 73.96%
Crystals – Increased Top-3 placements to 98.82%
THCa – Achieved 100% Top-3 grid coverage

“Web Rank Digital helped us get more visibility fast. We’re seeing more calls, more directions, and better placement in Google Maps already. The results came quicker than we expected.”

— Owner, Flowland Counter-Culture Outlet

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