Flooring Friend & Remodeling’s Local SEO Success with WRD

Direction Requests

115%

Phone Calls

30%

Website Click

163%

Background

Flooring Friend & Remodeling, a local flooring and remodeling company, wanted to increase their online visibility, rank higher in Google search results, and drive more customer inquiries for flooring services like carpet installation, hardwood flooring, and tile flooring. With the competitive nature of the flooring industry, Flooring Friend partnered with Web Rank Digital to implement a focused Local SEO strategy designed to boost their search visibility, generate leads, and drive more customers to their business.

Client Name

Flooring Friend & Remodeling

Industry

Flooring & Remodeling Services

Program

Local SEO by WRD

Challenges

Low visibility for high-intent flooring keywords.

Limited website traffic and inbound calls.

Needed to rank for multiple service-based keywords in a competitive local market.

Solutions Implemented

Google Business Profile Optimization:

Fully optimized GBP with service-rich descriptions, categories, and service areas.
Added updated images and accurate business details.

Content Strategy & Weekly Engagement

Posted weekly updates highlighting services, offers, and flooring project features.
Utilized Google Q&A and responded to all customer reviews to build trust.

Keyword Tracking & SEO Refinement

Focused on high-demand local keywords like “carpet installation”, “residential flooring”, “tile flooring”, and “hardwood flooring”.
Regular performance monitoring with keyword rank tracking and heatmap audits.

Results After 3 Months

Engagement Metrics

Phone Calls: 69 this period (30% increase from 53)
Website Clicks: 258 this period (163% increase from 98)
Direction Requests: 597 this period (115% increase from 278)
Search Views: 101% increase
Maps Views: 1,266 total (97% increase)

Improved Keyword Rankings

“Carpet Installation” – 227.73% improvement | Ranking #4.57 | 43.2% Top 3 Placements
“Residential Flooring” – 181.1% improvement | Ranking #4.35 | 43.79% Top 3 Placements
“Tile Flooring” – 130.84% improvement | Ranking #17.62 | 1.18% Top 3 Placements
“Hardwood Flooring” – 106.44% improvement | Ranking #15.11 | 0% Top 3 Placements

"Web Rank Digital has completely transformed our online visibility. We’re now showing up at the top for all our flooring services, and the increase in calls, website traffic, and customer inquiries has been amazing. Highly recommend them to any local business looking to grow online."

Flooring Friend & Remodeling

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