Davis Environmental’s Local SEO Success Story with WRD

Direction Requests

43%

Phone Calls

45%

Website Click

27%

Background

Davis Environmental approached Web rank digital with the goal of improving local search visibility, increasing lead flow, and becoming the go-to choice for eco-conscious environmental solutions in their region. In a highly technical and competitive industry, establishing trust and visibility online was crucial to growth.

Client Name

Davis Environmental

Industry

Environmental Services

Program

Local SEO by WRD

Challenges

Minimal exposure for high-intent local search queries

Low lead volume and limited Google Business Profile engagement

Lack of structured keyword strategy or local content presence

Difficulty standing out among national competitors in the environmental space

Solutions Implemented

Google Business Profile Optimization

Updated business categories, service descriptions, and photos
Enhanced listings with geo-tagged images and optimized Q&A
Regular posts and review responses to increase engagement

Localized Keyword Strategy

Focused on key service-related search terms relevant to environmental remediation, waste services, and eco-consulting
Optimized meta tags, alt text, and local content to support SEO efforts

Content & Engagement Strategy

Weekly GBP posts focused on services, educational tips, and trust-building content
Enhanced reputation through active review management
Strategic responses to drive better click-throughs and conversion signals

Results After 3 Month

Engagement Metrics

Phone Calls: 116 (↑ from 80) – 45% increase
Website Clicks: 324 (↑ from 256) – 27% increase
Direction Requests: 212 (↑ from 148) – 43% increase
Maps Views: 3,136 (↑ from 2,689) – 17% growth
Search Visibility: Improved by 24% overall

Improved Keyword Rankings

Environmental Services Near Me – +55.8% | Rank: 1.39 (Top 3: 100%)
Hazardous Waste Disposal – +37.21% | Rank: 2.21 (Top 3: 94.44%)
Remediation Company – +29.56% | Rank: 1.72 (Top 3: 100%)
Mold Remediation Services – +18.65% | Rank: 2.48 (Top 3: 91.17%)
Eco Waste Solutions – +12.45% | Rank: 1.96 (Top 3: 100%)

“Web Rank Digital helped us go from invisible to being the first option people see when they search for environmental services. We’re now consistently getting calls from people who found us on Google—and that was never the case before.”

— Team at Davis Environmental

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