Davis Environmental’s Local SEO Success Story with Web Rank Digital

Direction Requests

3000%

Phone Calls

800%

Website Click

580%

Background

Davis Environmental partnered with Web Rank Digital to improve local search visibility, generate more customer actions, and compete more effectively in the wildlife removal, rodent control, animal exclusion, and crawlspace service market.

Over the 6-month campaign, Local SEO helped Davis Environmental turn Google Search and Google Maps visibility into more calls, website clicks, and direction requests from nearby customers searching for environmental and wildlife-related services.

Client Name

Davis Environmental

Industry

Wildlife Removal

Program

Local SEO by WRD

Challenges

Building stronger visibility on Google Search and Google Maps.

Improving rankings for high-intent services like rodent trapping, animal exclusion, and wildlife removal.

Increasing customer actions from nearby local searches.

Maintaining consistent Google Business Profile activity through posts, FAQs, images, review replies, and directory updates.

Solutions Implemented

Google Business Profile Optimization

Published consistent Google Business Profile posts for Davis Environmental.
Uploaded business images to strengthen profile activity and visual trust.
Updated local directories, including 45-directory update batches, to improve local citation consistency.

Content & Engagement Strategy

Generated FAQs to improve local search relevance and answer customer questions.
Drafted review replies to support reputation management and customer engagement.
Sent recurring performance reports to track campaign growth and activity.

Heatmap & Keyword Rank Tracking

Tracked local ranking visibility through heatmap audits.
Monitored service keywords including “rodent trapping,” “animal exclusion,” “residential wildlife removal,” “rodent exclusion,” “rodent removal,” “crawlspace sealing,” “wildlife removal,” and “crawlspace encapsulation.”
Improved overall heatmap average ranking from 18.7 at baseline to 6.6 at the latest audit, a 64.4% change.

Results After 6 Months

Engagement Metrics

Search Views: ⬆️ 448% increase
Maps Views: ⬆️ 495% increase
Phone Calls: ⬆️ 800% increase
Website Clicks: ⬆️ 580% increase
Direction Requests: ⬆️ 3,000% increase

Improved Keyword Rankings

Rodent Trapping: ⬆️ 27,444.38% improvement | Avg. rank 20 → 1.29 | 96.45% Top-3 coverage
Animal Exclusion: ⬆️ 23,947.34% improvement | Avg. rank 20 → 1.82 | 95.27% Top-3 coverage
Residential Wildlife Removal: ⬆️ 22,568.64% improvement | Avg. rank 20 → 1.98 | 88.17% Top-3 coverage
Wildlife Removal: ⬆️ 359.47% improvement | Avg. rank 8.07 → 2.21 | 71.6% Top-3 coverage

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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