Dankley’s Local SEO Success Story with Web Rank Digital

Direction Requests

112%

Phone Calls

190%

Website Click

165%

Background

Dankley partnered with Web Rank Digital to improve local visibility, increase customer actions, and compete more effectively in the licensed cannabis dispensary and delivery market.

Over a 3-month campaign period, Local SEO helped Dankley turn Google Search and Google Maps visibility into more phone calls, website clicks, and direction requests from nearby customers.

Client Name

Dankley Licensed Cannabis Dispensary & Delivery

Industry

Cannabis Dispensary & Delivery

Program

Local SEO by WRD

Challenges

Competing in a high-intent cannabis dispensary and delivery market.

Needing stronger visibility on Google Search and Google Maps.

Increasing customer calls from local search traffic.

Driving more website clicks from people researching products and delivery options.

Solutions Implemented

Google Business Profile Optimization

Published Google Business Profile posts for Dankley.
Uploaded images to strengthen profile activity and visual trust.
Updated local directories, including 48-directory and 49-directory update batches.

Content & Engagement Strategy

Generated FAQs to improve profile relevance and answer customer questions.
Drafted review replies to support reputation management and customer engagement.
Sent performance reports to track growth and campaign progress.

Heatmap & Keyword Rank Tracking

Tracked local keyword visibility through heatmap audits.
Monitored keywords including “disposable vapes,” “flower,” and “edibles.”
Improved overall heatmap average ranking from 14.8 at baseline to 13.5 at the latest audit, a 9.1% change.

Results After 3 Months

Engagement Metrics

Search Views: ⬆️ 141% increase
Maps Views: ⬆️ 112% increase
Phone Calls: ⬆️ 190% increase
Website Clicks: ⬆️ 165% increase
Direction Requests: ⬆️ 112% increase

Improved Keyword Rankings

Disposable Vapes
⬆️ 6,017.16% improvement
Avg. rank 20 → 7.07
Top-3 coverage 0% → 12.43%

Flower
⬆️ 17.16% improvement
Avg. rank 20 → 19.93
Top-3 coverage 0% → 0%

Edibles
⬆️ 16.29% improvement
Avg. rank 9.88 → 8.07
Top-3 coverage 10.65% → 13.02%

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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