Cloud Den Smok Shoppe’s Local SEO Success Story with Web Rank Digital

Direction Requests

237%

Phone Calls

166%

Website Click

171%

Background

Cloud Den Smok Shoppe partnered with Web Rank Digital to improve local search visibility, generate more customer actions, and compete more effectively in the Panama City smoke shop, vape, hookah, hemp, and CBD market.

With an estimated 3,600 people searching monthly for this type of business nearby and a reported market value of $162,000 per month, Local SEO was an important opportunity to turn Google Search and Google Maps visibility into phone calls, website clicks, direction requests, and in-store visits.

Client Name

Cloud Den Smok Shoppe

Industry

Smoke Shop

Program

Local SEO by WRD

Challenges

Competing against established smoke shop, vape, and hookah retailers in the local market.

Needing stronger visibility on Google Search and Google Maps.

Increasing phone calls, website clicks, and direction requests from nearby shoppers.

Building stronger local relevance through posts, FAQs, images, review replies, and directory updates.

Solutions Implemented

Google Business Profile Optimization

Published consistent Google Business Profile posts for Cloud Den Smok Shoppe.
Uploaded business images to improve profile activity and visual trust.
Updated local directories in multiple batches, including 45, 46, 47, and 50 directory updates.

Content & Engagement Strategy

Generated FAQs to help answer customer questions and improve local search relevance.
Drafted review replies to support reputation management and customer engagement.
Maintained steady posting, image upload, FAQ, review response, and reporting activity throughout the 12-month campaign.

Heatmap & Keyword Rank Tracking

Tracked local ranking visibility through heatmap audits.
Monitored keyword rankings for “hemp” and “CBD.”
Measured how ranking visibility connected to stronger search views, maps views, calls, clicks, and direction requests.

Results After 12 Months

Engagement Metrics

Search Views: ⬆️ 173% increase
Maps Views: ⬆️ 126% increase
Phone Calls: ⬆️ 166% increase
Website Clicks: ⬆️ 171% increase
Direction Requests: ⬆️ 237% increase

Improved Keyword Rankings

CBD
⬆️ 16.72% improvement
Avg. rank 6.15 → 5.75
Top-3 coverage 37.28% → 49.11%

Hemp
⬆️ 41.64% improvement
Avg. rank 9.63 → 11.56
Top-3 coverage 4.73% → 15.98%

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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