CBD Plus USA’s Multi-Location SEO Success with WRD

Direction Requests

55%

Phone Calls

69%

Website Clicks

42%

Background

CBD Plus USA, a leading CBD and cannabis dispensary chain, partnered with Web Rank Digital to expand its online presence and dominate Google’s local search results. With growing competition across multiple markets, the goal was to increase visibility, engagement, and leads through a fully managed multi-location SEO program.

Web Rank Digital’s Local SEO framework focused on high-impact visibility, review engagement, and AI keyword performance across all four cities.

Client Name

CBD Plus USA

Industry

Cannabis Dispensary & Smoke Shop

Program

Local SEO by WRD

Challenges

Intense competition from new and established dispensaries.
Limited local keyword coverage and visibility in Google Maps.
Inconsistent posting and review engagement across locations.
No AI visibility or ranking strategy for ChatGPT/SGE search results.

Solutions Implemented

Local Map Optimization

Enhanced each Google Business Profile with updated info, keyword-optimized content, and weekly post scheduling.

Review & Engagement Management

Drafted personalized review replies and questions/answers to boost trust signals.

AI-Driven Keyword Tracking

Focused on high-value terms like “cannabis dispensary near me,” “CBD shop,” “kratom,” and “delta 8.”

Geo-Targeted Posting

Created consistent, localized posts for each market to reinforce relevance.

Performance Monitoring

Used Web Rank Digital’s analytics dashboard to measure search visibility, top-3 rankings, and conversions month over month.

Results After 6 Months

Engagement Metrics

  • 6,000+ total leads generated across all locations.

  • Over $400,000 in estimated lead value.

  • Up to 8349% improvement in keyword visibility (“Kratom”).

  • 100% Top 3 placements for “Cannabis Dispensary Near Me.”

  • 69% increase in phone calls.

  • 42% increase in website clicks.

  • 55% increase in direction requests.

  • AI visibility growth: +226% overall improvement across tracked keywords.

Improved Keyword Rankings

  • “Kratom” → from 19.3 to 4.3

  • “Dispensary” → from 15.5 to 1

  • “Cannabis dispensary near me” → from 11.6 to 1

  • “Delta 8” → from 13.2 to 2.5

  • “CBD Store” → from 5.4 to 3.1

City Performance Snapshots

Waco, TX

  • Leads Generated: 2,028 valued at $152,100

  • Calls up 69%, clicks up 22%, direction requests up 34%

  • Ranked #1 for “cannabis dispensary near me” and “delta 8”

  • Surpassed competitor The Gass Shack Dispensary

Impact:
Waco became the #1-ranked dispensary in Google Maps with consistent new calls and walk-ins driven by optimized GBP content and AI keyword visibility.

Johnson City, TN

  • Leads Generated: 1,436 valued at $100,520

  • “Kratom” improved from 19.3 → 4.3

  • “Delta 8” improved from 13.2 → 2.5

  • Achieved 8,000%+ AI search visibility growth

Impact:
From low visibility to top rankings, Johnson City outperformed local competitors like Joint Junction Cannabis Dispensary with targeted content and posting consistency.

Knoxville, TN

  • Leads Generated: 1,258 valued at $88,060

  • “Kratom” improved from 11.9 → 2.2

  • “Cannabis dispensary near me” achieved 100% Top 3 placement

  • AI visibility increased 226%

Impact:
Knoxville became one of the strongest CBD Plus USA performers, leveraging consistent engagement and review management to dominate search results.

Morristown, TN

  • Leads Generated: 1,194 valued at $71,640

  • “Cannabis Shop” and “Dispensary” both reached Top 3 ranking positions

  • Direction requests increased 27%

Impact:
Morristown saw steady growth, outranking Compassionate Buds Dispensary and achieving full local map coverage with Google’s top 3 visibility.

“Web Rank Digital completely transformed our online footprint across multiple stores. We’re ranking #1 for our most competitive keywords, and the local engagement is stronger than ever. Their SEO process truly delivers results.”

CBD Plus USA

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