Burlington Center Dental Associates, a well-established dental practice, wanted to enhance its online visibility and compete more effectively with nearby dental providers. With over 750 people searching monthly for dental services in their area, capturing local traffic was essential for increasing patient appointments and growing revenue.
By partnering with Web Rank Digital, the clinic activated a comprehensive Local SEO strategy that focused on directory optimization, local keyword targeting, and increasing patient engagement via Google Business Profile enhancements.
Enhanced descriptions with service-based keywords.
Updated business hours, services, and visuals for trust and accuracy.
Regular posts addressing patient FAQs and services.
Actively responding to patient reviews to boost credibility.
Managed Q&A section on Google to handle prospective patient inquiries.
Updated 46+ directories with correct business data to ensure consistency.
Improved NAP (Name, Address, Phone) accuracy across platforms.
Weekly reporting and AI visibility audits to track keyword improvements.
Heatmap audits for local visibility and conversion insights.
Phone Calls: 659 (↑165% from 249)
Website Clicks: 696 (↑74% from 399)
Direction Requests: 924 (↑107% from 446)
Search Views: 206% increase
Maps Views: 2,511 total (↑57%)
Leads Generated: 266
Estimated Lead Value: $53,200
“Family Dentist” – 714.73% improvement (Top 3 Placements: 3.55%)
“Dental Implants” – 22.19% improvement (Top 3 Placements: 19.53%)
“Cosmetic Dentist” – 16% improvement (Top 3 Placements: 21.89%)
“Teeth Implants” – 8.19% improvement (Top 3 Placements: 18.34%)
“Dental Care” – 7.5% improvement (Top 3 Placements: 22.49%)
