Builders Group Construction’s Local SEO Success with WRD

Direction Requests

159%

Phone Calls

143%

Website Click

132%

Background

Builders Group Construction, a trusted name in residential and commercial construction, wanted to boost their local visibility, generate more project leads, and dominate Google search results in their service areas.

With increasing competition in the construction and remodeling industry, they partnered with Web Rank Digital to implement a focused Local SEO strategy designed to drive more qualified traffic and leads through their Google presence.

Client Name

Builders Group Construction

Industry

Construction & Remodeling

Program

Local SEO by WRD

Challenges

Low visibility for high-intent flooring keywords.

Wanted to improve visibility for specific services like kitchen remodeling and porch construction.
Wanted to improve visibility for specific services like kitchen remodeling and porch construction.

Solutions Implemented

Google Business Profile Optimization:

Enhanced their GBP with keyword-optimized service listings, updated images, and accurate contact information.

Content Strategy & Posting

  • Regular Google Posts featuring remodeling projects, service highlights, and promotions.

  • Managed Q&A and answered customer inquiries on their profile.

Review Management

  • Encouraged new customer reviews and engaged actively with all feedback.

Keyword Targeting & SEO Audits

  • Focused on local keywords like “kitchen remodeling,” “kitchen remodeler,” and “porch builder.”

  • Ongoing monitoring and strategic content updates to improve rankings.

Results After 12 Months

Engagement Metrics

Phone Calls199 this period (143% increase from 82).
Website Clicks896 this period (132% increase from 386).
Direction Requests671 this period (159% increase from 259).
Search Views205% increase
Maps Views1264 total (179% increase)

Improved Keyword Rankings

  • “Kitchen Remodeling” – 18.29% improvement, now ranking at 3.88, with 69.23% top 3 placements.

  • “Kitchen Remodeler” – 0.07% improvement, now ranking at 7.81, with 19.53% top 3 placements.

  • “Porch” – No ranking improvement yet (working on optimization).

Awesome company. The most legitimate marketing company I have ever worked with. it's too risky trying so many companies when most of them never perform. This company does! and walks you through the plan. Patience is key for performance. There is no overnight system. Total gem! I'm very happy we found them and the results are paying off!

Mark Schulte

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