Arizona Plumbing Pros’ Local SEO Success Story with WRD

Direction Requests

373%

Phone Calls

1000%

Website Click

1750%

Background

Arizona Plumbing Pros partnered with Web Rank Digital (WRD) to strengthen their local search visibility, generate more inbound plumbing leads, and compete more effectively in the Mesa, AZ market. With homeowners and businesses relying heavily on Google Search and Google Maps for urgent plumbing needs, local SEO visibility was essential for driving consistent calls and service bookings.

Operating in a competitive service area with established plumbing companies already ranking in the Map Pack, Arizona Plumbing Pros needed a proven strategy to get found at the exact moment customers were searching—without relying on paid advertising.

Client Name

Arizona Plumbing Pros LGS LLC

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Low visibility in Google Search and Google Maps

Minimal inbound phone calls and website clicks

An under-optimized Google Business Profile

Strong competitors with higher review counts and better local rankings

Solutions Implemented

Google Business Profile Optimization

Optimized business categories, services, hours, and service areas
Added high-quality project photos to improve engagement
Improved overall profile completeness to increase local relevance

Content & Engagement Strategy

Published weekly Google Business Profile posts to drive activity
Actively managed reviews and Q&A to increase trust and conversions
Used AI-assisted insights to support Search Generative Experience (SGE) visibility

Heatmap & Keyword Rank Tracking

Tracked high-intent local plumbing keywords across grid-based heatmaps
Monitored competitor positioning in Google Maps
Adjusted tactics based on SERP movement and ranking performance

Results After 3 Month

Engagement Metrics

Search Views: ⬆️ 595% increase
Maps Views: ⬆️ 373% increase
Phone Calls: ⬆️ 1000% increase
Website Clicks: ⬆️ 1750% increase
Total Lead Actions: 43
Estimated Lead Value: $8,600

Improved Keyword Rankings

Increased visibility for high-intent plumbing searches
Stronger Google Maps placement across service-area keywords
Improved competitive positioning within the local market

“Working with Web Rank Digital has been a game-changer for us. Our phones are ringing more than ever, and we’re getting found right when people are searching for plumbing services. The local SEO is truly paying off.”

— Owner, Arizona Plumbing Pros

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