Anchored Cannabis Co, located in the heart of Knoxville, TN, was facing intense local competition from both retail cannabis stores and vape shops. Despite having premium products and a strong in-store experience, their online presence was weak — they weren’t showing up for high-intent keywords and their Google Business Profile (GBP) was under-optimized.
They partnered with Web Rank Digital to launch a Local SEO campaign tailored to dominate search visibility for key dispensary, vape, kratom, and CBD terms. The goal: drive more phone calls, foot traffic, and online discovery from local customers.
Added high-quality photos, product-rich descriptions, and updated categories.
Posted weekly content: product features, deals, FAQs, and updates.
Targeted high-conversion phrases like “Cannabis Store Knoxville,” “CBD Gummies,” “Vape Shop Near Me,” and more.
Used AI-powered heatmaps and performance tracking to adjust targeting monthly.
Updated over 40+ local listings for NAP (Name, Address, Phone) consistency.
Indexed citations across relevant cannabis and health-related directories.
Responded to reviews, optimized Google Q&A, and engaged with customers via updates.
Improved brand authority in AI overviews (ChatGPT and Bing) by addressing popular questions and adding clarity on products.
Edibles – 6,748% improvement in search visibility
Kratom – 5,000% increase in rankings
Vape Shop – 137% visibility growth
CBD Gummies – 129% increase with 59.76% Top 3 Placements
Smoke Shop – 68% ranking improvement
Dispensary Open Now – 56% increase
