Lane’s Plumbing’s National Customer Accelerator Success Story with Rankly

Maps Views

77 Phone Calls

154%

Website Clicks

217%

Background

Lane’s Plumbing partnered with Web Rank Digital to strengthen customer discovery through the National Customer Accelerator, powered by Rankly and supported by Web Rank Digital’s Done For You program. The performance report covers May 4, 2025 to May 4, 2026.

The report identified an estimated monthly market value of $195,000. This made consistent customer discovery and engagement essential in a competitive local market. The tracked competitor benchmark included 1,003 Google reviews.

Client Name

Lane's Plumbing

Industry

Plumbing Services

Program

Rankly + WRD Program

Challenges

Strengthen customer discovery across the tracked local market.

Convert local search demand into measurable calls, website visits, and direction requests.

Identify remaining visibility opportunities without overstating mixed or incomplete ranking movement.

Monitor commercially relevant searches across the geographic service area.

Solutions Implemented

Google Business Profile Content

Published business-profile posts for Lane’s Plumbing.
Maintained recurring profile activity through Web Rank Digital’s Done For You program.
Recorded published posts in the report’s completed-actions history.

Frequently Asked Questions

Generated FAQs for Lane’s Plumbing.
Included FAQ preparation in the recurring Done For You workflow.
Documented FAQ generation alongside the campaign’s other completed activities.

Rankly Customer-Action Tracking

Monitored the customer-engagement metrics available for Lane’s Plumbing.
Compared reported customer actions across the baseline and current periods.
Used the report’s recorded counts and percentage changes to assess engagement.

Performance Reporting and Campaign Review

Brought the available campaign measurements together in the performance report.
Reviewed visibility and engagement results within their stated reporting periods.
Used the documented results to identify gains and remaining customer-acquisition opportunities.

Results After 3Months

Engagement Metrics

Search Views: 4,048 – 170% increase
Maps Views: 1,780 – 77% increase
Phone Calls: 37 to 94 – 154% increase
Website Clicks: 115 to 365 – 217% increase

Improved Keyword Rankings

Smoke Shop: 188% report improvement | Avg. rank 19.71 to 18.66 | 0.59% Top-3 coverage

Wellness Shop: 43% report improvement | Avg. rank 20 to 19.72 | 0% Top-3 coverage

Convenience Store: 21% report improvement | Avg. rank 19.36 to 18.99 | 0.59% Top-3 coverage

Vape Shop: 0% report improvement | Avg. rank 19.56 to 19.46 | 0.59% Top-3 coverage

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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