Kenfield Plumbing needed a structured customer-acquisition system that could help nearby homeowners discover its water-heater services and turn that visibility into phone calls, website visits, and service inquiries.
The report identified approximately 10,400 monthly searches for this type of business nearby, representing an estimated value of $2,080,000 per month. It also identified Bill Nance Plumbing & Heating, which had 62 reviews, as a leading competitor. Web Rank Digital deployed the National Customer Accelerator “Rankly” alongside the WRD Program to improve Kenfield Plumbing’s visibility and generate measurable customer actions.
Increase customer discovery across Search and Maps in a market with approximately 10,400 relevant monthly searches.
Convert more water-heater searches into phone calls, website clicks, and customer inquiries.
Improve geographic rankings for service keywords with little or no Top-3 coverage.
Rankly compared baseline heatmap audits from March 10, 2025, with updated audits from April 13, 2026.
The overall heatmap average improved from 19.9 to 18.2, representing an 8.8% improvement. Although the updated average remained outside the Top 10, the latest heatmaps showed meaningful new green and yellow visibility around the business’s central service area.
Several keywords that had virtually no measurable rankings at baseline developed Top-3 placements and stronger coverage during the campaign.
Water heater replacement: ⬆️ 1,258.59% improvement | Avg. rank 19.93 → 17.67 | 4.73% Top-3 coverage
Hot water heater repair: ⬆️ 1,185.21% improvement | Avg. rank 20 → 17.56 | 2.96% Top-3 coverage
Electric water heaters: ⬆️ 717.16% improvement | Avg. rank 20 → 18.24 | 1.18% Top-3 coverage
Water heater installation: ⬆️ 685.9% improvement | Avg. rank 19.76 → 17.21 | 5.92% Top-3 coverage
Water heater maintenance: ⬆️ 548.13% improvement | Avg. rank 19.91 → 17.95 | 2.37% Top-3 coverage
Water heater repair: ⬆️ 502.07% improvement | Avg. rank 19.79 → 17.79 | 3.55% Top-3 coverage
“Water heater replacement” recorded the largest reported improvement, moving from no Top-3 coverage to 4.73%. “Water heater installation” achieved the strongest final Top-3 coverage at 5.92%.
