IN & OUT Smoke Shop needed a structured customer-acquisition system that could expand its visibility across a competitive urban market. The business needed to reach customers searching for kratom, disposable vapes, hookahs, CBD products, tobacco products, and nearby vape stores.
The report identified approximately 14,500 monthly searches for this type of business nearby, representing an estimated monthly value of $507,500. It also identified Cali Smoke Shop, which had 39 reviews, as a leading competitor. Web Rank Digital deployed the National Customer Accelerator “Rankly” alongside the WRD Program to capture more local demand and turn increased discovery into measurable customer actions.
Improve geographic visibility for valuable keywords that initially had little or no Top-3 coverage.
Rankly compared baseline heatmap audits from January 10, 2025, with updated audits from May 5, 2026.
The overall heatmap average improved from 19.6 to 11.5, representing a 41.2% improvement. The baseline grids were dominated by red 20+ markers, showing that the business was largely outside the measured ranking range.
The updated heatmaps introduced large areas of green and yellow coverage around the store. This showed that IN & OUT Smoke Shop had moved into competitive positions across multiple surrounding neighborhoods.
Customer Actions and Estimated Value
Since customer-action tracking began on January 8, 2025, the report recorded:
Kratom: ⬆️ 12,331.36% improvement | Avg. rank 20 → 5.13 | 43.79% Top-3 coverage
Disposable vapes: ⬆️ 11,328.4% improvement | Avg. rank 20 → 5.40 | 40.83% Top-3 coverage
Hookahs: ⬆️ 7,292.31% improvement | Avg. rank 20 → 6.17 | 11.83% Top-3 coverage
CBD products: ⬆️ 3,416.57% improvement | Avg. rank 20 → 14.04 | 9.47% Top-3 coverage
Vape shop near me: ⬆️ 3,028.93% improvement | Avg. rank 19.64 → 11.75 | 14.79% Top-3 coverage
Vape store: ⬆️ 2,978.29% improvement | Avg. rank 19.68 → 10.69 | 15.38% Top-3 coverage
