Cigar N Smoke’s Local SEO Success Story with Web Rank Digital

Direction Requests

18%

Search Views

31%

Website Click

67%

Background

Cigar N Smoke partnered with Web Rank Digital to improve local search visibility, generate more customer actions, and compete more effectively in the Fort Lauderdale vape shop, smoke shop, cigar, and smoking accessories market.

With an estimated 27,500 people searching monthly for this type of business nearby and a reported market value of $825,000 per month, Local SEO was an important opportunity to turn Google Search and Google Maps visibility into website clicks, direction requests, and store visits.

Client Name

Cigar N Smoke

Industry

Vape Shop, Smoke Shop

Program

Local SEO by WRD

Challenges

Competing against established smoke shop and vape retailers in the Fort Lauderdale market.

Needing stronger visibility on Google Search and Google Maps.

Increasing website clicks and direction requests from nearby searchers.

Building stronger local relevance through posts, FAQs, images, review replies, and directory updates.

Solutions Implemented

Google Business Profile Optimization

Published consistent Google Business Profile posts for Cigar N Smoke.
Uploaded business images to improve profile activity and visual trust.
Updated local directories in multiple batches, including 44, 46, and 51 directory updates.

Content & Engagement Strategy

Generated FAQs to help answer customer questions and improve local search relevance.
Drafted review replies to support reputation management and customer engagement.
Maintained consistent posting, FAQ, image, and review response activity throughout the 6-month campaign.

Local Visibility Tracking

Tracked local ranking visibility through heatmap audits.
Monitored keyword rankings for “vapes,” “smoking accessories,” and “premium cigars.”
Measured how ranking growth translated into more customer actions from local search.

Results After 6 Months

Engagement Metrics

Search Views: ⬆️ 31% increase
Maps Views: ⬆️ 10% increase
Website Clicks: ⬆️ 67% increase
Direction Requests: ⬆️ 18% increase

Improved Keyword Rankings

Vapes
⬆️ 1,492.33% improvement
Avg. rank 20 → 17.4
Top-3 coverage 0% → 3.55%

Smoking Accessories
⬆️ 1,413.02% improvement
Avg. rank 20 → 17.34
Top-3 coverage 0% → 4.14%

Premium Cigars
⬆️ 203.82% improvement
Avg. rank 19.09 → 15.27
Top-3 coverage 0.59% → 1.18%

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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