BuyVapor Smoke and Vape Shop’s Local SEO Success Story with Web Rank Digital

Direction Requests

148%

Phone Calls

85%

Website Click

28%

Background

BuyVapor Smoke and Vape Shop partnered with Web Rank Digital to improve local visibility, increase customer actions, and compete more effectively in the smoke shop and vape retail market.

With an estimated 13,500 people searching monthly nearby and a reported market value of $675,000 per month, Local SEO was important for turning Google Search and Google Maps visibility into calls, website clicks, direction requests, and in-store visits.

Client Name

BuyVapor Smoke and Vape Shop

Industry

Smoke Shop & Vape Retail

Program

Local SEO by WRD

Challenges

Competing against established smoke and vape retailers in the local market.

Needing stronger visibility on Google Search and Google Maps.

Improving visibility for product and category keywords like “smoke shop” and “vape shop.”

Maintaining consistent Google Business Profile activity.

Solutions Implemented

Google Business Profile Optimization

Published consistent Google Business Profile posts for BuyVapor Smoke and Vape Shop.
Uploaded business images to improve profile activity and visual trust.
Maintained ongoing profile updates throughout the 12-month campaign.

Content & Engagement Strategy

Generated FAQs to help answer customer questions and improve search relevance.
Drafted review replies to support reputation management and customer engagement.
Sent recurring performance reports to track campaign progress.

Heatmap & Keyword Rank Tracking

Tracked local visibility through heatmap audits.
Monitored keyword rankings for “beer,” “smoke shop,” and “vape shop.”
Improved overall heatmap average ranking from 13.0 at baseline to 12.7 at the latest audit, a 2.3% change.

Results After 12 Months

Engagement Metrics

Search Views: ⬆️ 106% increase
Maps Views: ⬆️ 99% increase
Phone Calls: ⬆️ 85% increase
Website Clicks: ⬆️ 28% increase
Direction Requests: ⬆️ 148% increase

Improved Keyword Rankings

Beer
⬆️ 308.88% improvement
Avg. rank 20 → 19.01
Top-3 coverage 0% → 0.69%

Smoke Shop
⬆️ 264.01% improvement
Avg. rank 14.36 → 8.79
Top-3 coverage 1.78% → 14.79%

Vape Shop
⬆️ 18.68% improvement
Avg. rank 6.75 → 6.28
Top-3 coverage 19.53% → 34.91%

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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