Marshall H Brown DDS’s Local SEO Success Story with Web Rank Digital

Direction Requests

111%

Phone Calls

159%

Website Click

123%

Background

Marshall H Brown DDS partnered with Web Rank Digital to improve local search visibility, generate more patient calls, and strengthen its Google Search and Google Maps presence in a competitive dental market.

With an estimated 36,000 people searching monthly for this type of business nearby and a reported market value of $7,200,000 per month, Local SEO became an important growth channel for attracting new patients.

Client Name

Marshall H Brown DDS

Industry

Dental

Program

Local SEO by WRD

Challenges

Competing against established dental practices in the local market.

Needing stronger visibility on Google Search and Google Maps.

Important dental keywords started with weak map-grid rankings.

The practice needed more patient calls, website visits, and direction requests.

Solutions Implemented

Google Business Profile Optimization

Published consistent Google Business Profile posts for Marshall H Brown DDS.
Maintained profile activity with ongoing updates throughout the 12-month campaign.
Updated 47 directories to support stronger local citation consistency.

Content & Engagement Strategy

Generated FAQs to improve profile relevance for patient search intent.
Drafted review replies to support reputation management and patient engagement.
Sent recurring performance reports to track Local SEO progress

Heatmap & Keyword Rank Tracking

Tracked dental keyword visibility across local heatmap audits.
Monitored keywords including “dentist,” “dental checkup,” “invisalign,” “dental crowns,” “teeth whitening,” “root canal,” “dental services,” “emergency dentist,” and “dental implants.”
Improved overall heatmap average ranking from 19.9 at baseline to 19.4 at the latest audit, a 2.7% change.

Results After 12 Months

Engagement Metrics

Search Views: ⬆️ 179% increase
Maps Views: ⬆️ 217% increase
Phone Calls: ⬆️ 159% increase
Website Clicks: ⬆️ 123% increase
Direction Requests: ⬆️ 111% increase

Improved Keyword Rankings

Invisalign
⬆️ 311.83% improvement
Avg. rank 20 → 19.27
Top-3 coverage 0% → 0.59%

Dental Crowns
⬆️ 296.57% improvement
Avg. rank 19.96 → 19.22
Top-3 coverage 0% → 0.59%

Dental Checkup
⬆️ 268.54% improvement
Avg. rank 19.95 → 18.98
Top-3 coverage 0% → 0.59%

“Web Rank Digital helped us get more visibility on Google Maps and bring more customers to our store. We saw more calls, more direction requests, and stronger rankings for important searches in our market.”

Area 51 Tobacco & Vapor

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