Rhino Garage Doors’ Local SEO Success Story with Web Rank Digital

Direction Requests

162%

Phone Calls

62%

Website Click

83%

Background

Rhino Garage Doors partnered with Web Rank Digital to strengthen local search visibility, generate consistent inbound garage door repair leads, and compete against dominant competitors in the Waterbury, Connecticut market. With homeowners relying heavily on Google Search and Google Maps to find emergency garage door services, local SEO visibility was critical for long-term growth.

Operating in a competitive market where the top competitor held 493 Google reviews and local demand was estimated at $54,000 per month, Rhino Garage Doors needed a strategy that could build authority, visibility, and trustwithout relying on paid advertising.

Client Name

Rhino Garage Doors

Industry

Garage Door Repair & Installation

Program

Local SEO by WRD

Challenges

Limited Top-3 visibility across core garage door keywords

Strong competitors dominating Google Maps results

Inconsistent inbound calls and direction requests

Underutilized Google Business Profile engagement

Solutions Implemented

Google Business Profile Optimization

Optimized categories, services, and service areas
Uploaded consistent, high-quality job photos
Improved profile accuracy and completeness to strengthen Maps rankings

Content & Engagement Strategy

Published ongoing Google Business Profile posts
Generated localized FAQs targeting buyer-intent searches
Actively managed reviews and engagement signals

Heatmap & Keyword Rank Tracking

Conducted grid-based heatmap audits for priority keywords
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement and SERP data

Results After 12 Month

Engagement Metrics

Search Views: ⬆️ 65% increase
Phone Calls: ⬆️ 62% increase
Website Clicks: ⬆️ 83% increase
Direction Requests: ⬆️ 162% increase

Improved Keyword Rankings

Affordable garage doors
⬆️ 3,905% improvement (Avg. rank 19.05 → 5.47, Top-3 coverage 30.77%)
Garage door spring repair
⬆️ 81% improvement (Top-3 coverage increased to 79.88%)
Garage door operator repair
⬆️ 70% improvement (Top-3 coverage 63.91%)
Emergency garage door service
⬆️ 52% improvement (Top-3 coverage 63.91%)

“Web Rank Digital helped us compete head-to-head with much larger companies. Our visibility in Google Maps has improved dramatically, and we’re seeing more calls and direction requests every month. The Local SEO results have been outstanding.”

— Owner, Rhino Garage Doors

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