River Flow Plumbing’s Local SEO Success Story with Web Rank Digital

Direction Requests

12%

Phone Calls

100%

Website Click

8%

Background

River Flow Plumbing partnered with Web Rank Digital to increase local visibility, generate consistent inbound plumbing leads, and compete against well-established plumbing companies in the New Braunfels, Texas area. With homeowners relying on Google Search and Google Maps to find plumbers for urgent repairs and maintenance, strong local SEO visibility was essential to driving calls and service requests.

Operating in a competitive market with top competitors holding over 230 Google reviews, River Flow Plumbing needed a strategy that would allow them to gain visibility and credibility without relying on paid advertising.

Client Name

River Flow Plumbing

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Limited Google Maps visibility for high-intent cannabis searches

Inconsistent inbound phone calls and website traffic

Strong competition from high-review plumbing companies

Minimal Top-3 placements for high-intent plumbing keywords

Solutions Implemented

Google Business Profile Optimization

Optimized categories, services, and service areas
Improved profile accuracy and completeness
Uploaded consistent, high-quality images to increase engagement

Content & Engagement Strategy

Published frequent Google Business Profile posts
Generated localized FAQs targeting buyer-intent searches
Actively managed reviews and engagement signals

Heatmap & Keyword Rank Tracking

Conducted grid-based heatmap audits for priority plumbing keywords
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement and SERP data

Results After 6 Month

Engagement Metrics

Search Views: ⬆️ 43% increase
Phone Calls: ⬆️ 100% increase
Website Clicks: ⬆️ 8% increase
Direction Requests: ⬆️ 12% increase

Improved Keyword Rankings

Drain Cleaning – ⬆️ 4,788.76% improvement
Leak Detection – ⬆️ 4,632.54% improvement
Emergency Plumber – ⬆️ 3,981.07% improvement
Water Heater Repair – ⬆️ 3,936.69% improvement
Sewer Line Repair – ⬆️ 2,959.17% improvement
Local Plumbing Services – ⬆️ 1,977.51% improvement
Residential Plumber – ⬆️ 1,252.07% improvement

“Web Rank Digital helped us show up when it mattered most. We’re getting more calls, better visibility in Google Maps, and competing head-to-head with companies that have been around much longer. The local SEO results speak for themselves.”

— Owner, River Flow Plumbing

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