FlowFix’s Local SEO Success Story with Web Rank Digital

Maps Views

110%

Phone Calls

1000%

Website Click

1400%

Background

FlowFix partnered with Web Rank Digital to increase local visibility, generate consistent inbound plumbing leads, and improve keyword dominance across their service area. With homeowners relying on Google Search and Google Maps to find plumbers for urgent repairs, inspections, and installations, strong local SEO visibility was essential for sustained growth.

Operating in a competitive plumbing market, FlowFix needed to improve discoverability for high-intent searches while competing against established providers—without relying on paid advertising.

Client Name

FlowFix

Industry

Plumbing Services

Program

Local SEO by WRD

Challenges

Limited visibility in Google Search and Google Maps

Minimal inbound phone calls and website engagement

Poor rankings for core plumbing service keywords

Inconsistent Google Business Profile activity

Solutions Implemented

Google Business Profile Optimization

Optimized business categories, services, and service areas
Added consistent high-quality images to improve engagement
Improved profile completeness to strengthen Maps rankings

Content & Engagement Strategy

Published frequent Google Business Profile posts
Generated localized FAQs targeting buyer-intent searches
Actively managed reviews and engagement signals

Heatmap & Keyword Rank Tracking

Tracked priority plumbing keywords using grid-based heatmaps
Monitored competitor positioning across the service area
Adjusted Local SEO tactics based on ranking movement

Results After 6 Month

Engagement Metrics

Search Views: ⬆️ 217% increase
Maps Views: ⬆️ 110% increase
Phone Calls: ⬆️ 1000% increase
Website Clicks: ⬆️ 1400% increase

Improved Keyword Rankings

Sink Repair: ⬆️ 19,326% improvement (Avg. rank 20 → 2.84, 79.88% Top-3 coverage)
Plumbing Inspection: ⬆️ 7,624% improvement
Water Heater Maintenance: ⬆️ 6,689% improvement
Residential Plumbing: ⬆️ 6,326% improvement
Pipe Repair: ⬆️ 5,108% improvement
Leak Detection & Repair: ⬆️ 4,211% improvement

“Web Rank Digital completely changed our local visibility. We’re getting more calls, more website traffic, and showing up for keywords we never ranked for before. The results have been night and day.”

— Owner, FlowFix

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