Carlos & Son Home Improvement’s Local SEO Success Story with Web Rank Digital

Direction Requests

91%

Phone Calls

88%

Website Click

279%

Background

Carlos & Son Home Improvement partnered with Web Rank Digital to expand their local search visibility, drive consistent high-value home improvement leads, and compete against well-established construction companies in the Potomac, Maryland market. With homeowners relying heavily on Google Search and Google Maps to find trusted contractors, strong local SEO visibility was critical for sustained growth. Operating in a competitive, high-revenue service area, the company needed a long-term Local SEO strategy that would generate predictable inbound calls, direction requests, and website traffic—without relying solely on paid advertising.

Client Name

Carlos & Son Home Improvement

Industry

Home Improvement & Construction Services

Program

Local SEO by WRD

Challenges

Limited visibility in Google Search and Google Maps

Low engagement compared to competing construction firms

Strong competitors capturing the majority of high-intent searches

Underutilized Google Business Profile for lead generation

Solutions Implemented

Google Business Profile Optimization

Optimized categories, services, and service areas
Enhanced profile with consistent updates and optimized business information
Improved profile completeness to strengthen Google Maps rankings

Content & Engagement Strategy

Published ongoing Google Business Profile posts to drive activity
Generated localized FAQs targeting buyer-intent searches
Actively managed reviews and engagement signals to build trust

Heatmap & Keyword Rank Tracking

Monitored local keyword performance using grid-based heatmaps
Tracked competitor positioning across the service area
Adjusted SEO strategies based on ranking movement and SERP data

Results After 12 Month

Engagement Metrics

Total Lead Actions: 458
Estimated Lead Value: $3,435,000
Phone Calls: 88
Direction Requests: 91
Website Clicks: 279

Visibility Growth

Search Views: ⬆️ 258% increase
Maps Views: ⬆️ 271% increase

Carlos & Son Home Improvement significantly expanded its visibility across Google Search and Maps, resulting in consistent inbound demand throughout the year.

“Partnering with Web Rank Digital completely transformed our business. We’re getting consistent, high-quality leads every month, and our visibility in Google Maps has grown tremendously. Local SEO has been a major driver of our growth.”

— Owner, Carlos & Son Home Improvement

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